Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

Role Overview: 

The Director of Digital Engagement will be responsible for ensuring a seamless and engaging digital customer journey, by overseeing the strategy, development, and execution of our digital touchpoints, specifically focusing on the homepage and site calendar for Mass Markets across desktop, mobile web, and app platforms. The ideal candidate is a strategic thinker with a strong background in digital strategy, user experience, and digital marketing, who thrives in ambiguous environments and excels at building effective cross-functional connections to align and drive initiatives across a complex organization.

Key Responsibilities: 

Develop and implement a comprehensive digital experience strategy that aligns with AT&T’s overall objectives and enhances customer engagement.

Oversee the design, content, and functionality of the homepage, ensuring it is visually appealing, user-friendly, and optimized for conversion.

Cultivate and lead strong cross-functional partnerships to navigate complex organizational dynamics, ensuring strategic alignment and seamless integration across teams for the website homepage’s direction.

Build and manage the homepage calendar, ensuring a seamless, timelyand consistent user experience across desktop, mobile web, and app platforms.

Conduct usability testing and gather user feedback to continuously improve the digital experience.

Monitor and analyze key performance indicators (KPIs) to measure the success of digital initiatives.

Work closely with the marketing teams to integrate digital marketing campaigns with the overall digital experience, while ensuring that digital touchpoints support marketing goals and drive customer acquisition and retention.

Act as a digital experience advocate, promoting a customer-centric approach across the organization.

Qualifications:

Bachelor’s degree in Marketing, Business, Digital Media, or a related field (Master’s degree preferred).

10+ years of experience in digital strategy, UX/UI design, and digital marketing.

Proven track record of managing and optimizing digital experiences across multiple platforms.

Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.

Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.

Proficiency in digital tools and technologies, including content management systems (CMS), analytics platforms, and UX/UI design software.

Preferred Skills:

Expertise in leveraging data analytics to drive decision-making and optimize digital experiences.

Proficiency in Adobe Analytics or similar platform likeGoogle Analytics.

Understanding of front-end development technologies, including HTML, CSS, JavaScript, and responsive design.

Ability to gather and interpret customer feedback to inform design and strategy.

Excellent written and verbal communication skills to effectively convey complex concepts and strategies to various stakeholders.

Key Traits:

Ability to see the big picture and develop a strategic vision for the digital experience.

Data-driven decision maker who can derive actionable insights from complex data sets.

Collaborative and able to work cross-functionally.

Skilled at prioritizing initiatives that deliver the most significant impact.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$174,100.00 - $261,100.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-74669 Date posted 07/11/2025