**AdventHealth Corporate** **All the benefits and perks you need for you and your family:** Benefits from Day One Career Development Whole Person Wellbeing Resources Mental Health Resources and Support **Our promise to you:** Joining AdventHealth is about being part of something bigger. Its about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that **together** we are even better. **Shift** : Monday- Friday Full time 8am-5pm **Job Location** : Altamonte Springs, FL **The role you will contribute:** The Director of Content Strategy serves as a lead digital storyteller, driving the development, management, and evaluation of strategic, multichannel content that educates and engages consumers. This position reports to the Executive Director of Digital Strategy and supervises a team of digital content, website, and design staff. **The value you will bring to the team:** + Responsible for supporting the strategic vision of the Executive Director of Digital Strategy. + Lead, manage, and elevate content and design staff, cross-functional teams and partner/vendor relationships, including recruiting, training, mentoring, and supervision. + Manage writers, website coordinators, designers, and project managers to deliver strategic online content for the website. Responsible for the websites/CMS, blogs, social media, and email marketing content. + Work closely with leadership across the organization to manage the strategic planning, implementation, analysis, and optimization of content for all digital channels and campaigns. + Provide thought leadership on content across patient journeys and consumer decision cycles for paths to service/purchase for all service lines, locations, and physicians. + Provide orchestration among team members, leadership, key stakeholders and internal teams (such as IT) and vendors/partners to ensure content is successfully delivered. + Define and drive organizational content creation goals, strategy, and tactics, including the development of content strategies and associated editorial calendars to propel engagement with Adventist Health System. + Provide content strategy recommendations to clients based on information through content analysis, website audits, competitive assessments, focus group testing, and metrics. + Work with department leaders across the organization to discover creative content solutions to business challenges. + Design workflows for content lifecycle processes that include: content creation, review and approval cycles, localization models, content publishing, content analysis and content optimization and/or content archival. + Oversee content inventories, audits, analyses, and migrations across multiple digital platforms. + Responsible for increases in website traffic from content that ranks and converts. + Ensure education on and adherence to brand standards, digital brand standards, style guides and approved messaging for all digital content. + Lead the creation of content strategy roadmaps that supports business needs and growth goals. + Lead the creation of related social media and email marketing content strategies. + Serve as the lead point of contact for digital content governance. + Establish and/or maintain editorial standards and accuracy/quality of content. + Demonstrate and advise others on digital storytelling. Approve content from other digital content staff. + Approve any website content changes that significantly affect information architecture/structure to ensure the optimum, most intuitive user experience. + Continually evaluate efforts and determine resources (e.g. staffing, vendors, costs) needed for future success. + Display high competency in project management, working in a fast-paced and complex environment, execution of large projects, and working under multiple and competing deadlines. **The expertise and experiences you'll need to succeed:** + Bachelor's Required **Preferred Qualifications:** + Master's Preferred This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location. **Category:** Marketing & Communications **Organization:** AdventHealth Corporate **Schedule:** Full-time **Shift:** 1 - Day **Req ID:** 25029094 We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.