London, GBR
8 hours ago
Director, Solutions Marketing
**Join us at Entrust ** At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.     **Get to Know Us ** Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.  Entrust’s Identity Security Segment is seeking a passionate product marketing professional to take a leadership role within the product segment, and across Solutions Marketing. The Solutions Marketing Director defines the messaging, positioning, and go-to-market strategy – working closely with engineering, product management, corporate marketing, channels and field sales organizations to help take Entrust Identity Security to the next level. Key functions of the Solutions Marketing group are to provide voice of customer, analysts, competitive and market insights, direction and content for sales/channel enablement, product messaging and positioning, launch products, and to help define and drive the overall strategic direction and evolution of the portfolio. **Position Overview:** This Identity Security Solutions Marketing Director plays a critical role in growing Entrust’s share in the highly competitive Identity Security market. You will be responsible for defining the compelling solution value proposition for key use cases, and building messaging that is differentiated, clear, simple, and compelling. As the chief Identity Security storyteller, you will serve as a global subject matter expert on the market, trends, and Entrust products. And as a director you will lead cross-functional initiatives that are critical to growing the Entrust business. The ideal candidate will have a deep understanding of the Identity market, a passion for storytelling, experience leading cross-functional teams, management experience, and an ability to get work done. **_Please note this is a hybrid role with 3 days a week in our London_** **_office._** **Responsibilities:** + Develop and execute annual and quarterly product marketing, analyst and communication strategies and plans, working in partnership with growth and field marketing. + Develop product positioning and the overall story with product management that is both relevant, compelling, and differentiating in the market + Define and articulate the solution communication strategies, positioning, unique value proposition, and messaging plans for various target use cases, audiences, and personae + Be the expert on your customers, how they buy, their buying criteria and how to best reach them; glean deep customer insights that lead to better ROI + Develop accurate, timely, and industry focused product collateral, thought leadership content, and sales enablement content, including: datasheets, website content, white papers, playbooks, and battle cards that bring impactful content to Entrust sales, partners, and end users. Continuously tweak to optimize effectiveness + Turn strong messaging and positioning platforms highlighting key differentiators into a solid go-to-market strategy that provides the marketing and sales teams with all the necessary tools and tactics needed to attract and convert customers across a global landscape + Coordinate with growth, field, and channel marketing teams to align marketing initiatives and communication programs. Manage cross-functional implementation of plans through to completion + Research competitor and market activity to keep apprised of tailwinds and headwinds. Enable sales and product teams with market and competitive intelligence + Lead a team of seasoned Solutions Marketing professionals + Drive cross-functional initiatives to improve efficiencies, to leverage strategic relationships, to improve routes to market, and to align messaging and positioning across segments **Basic Qualifications** : + 8+ years of increasing responsibility in product marketing, preferably in the Identity Security space and with IDV and/or IAM solutions + Bachelor’s degree in relevant field + 3+ years of previous leadership experience + Experience in managing or working on global marketing campaigns + Excellent verbal communication, presentation, and writing proficiency are mandatory + Deep understanding and familiarity with channels + Ability to travel internationally approximately 20% of the time **Preferred Qualifications:** + Experience working in the Identity Security space and with IDV and/or IAM solutions + Master's degree in Marketing, Business Administration, or a related field + Familiarity with digital marketing tools and analytics platforms to drive data-driven strategies and competitive intelligence and market research. + Proven ability to build and maintain strategic relationships within the Identity Security industry At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:  + Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.  + Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.  + Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.  We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.  **Ready to Make an Impact? ** If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.     **Apply today! ** For more information, visit www.entrust.com (http://www.entrustdatacard.com/) .  Follow us on, LinkedIn (https://www.linkedin.com/company/entrust/) , Facebook (https://www.facebook.com/DiscoverEntrust/) , Instagram (https://www.instagram.com/discoverentrust/) , and YouTube (https://www.youtube.com/channel/UCsSZJjR1jryt134rkhK5Mhg) _For US roles, or where applicable:_ **Entrust is an** **EEO/AA/Disabled/Veterans** **Employer** _For Canadian roles, or where applicable:_ **Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.** _If you require an accommodation, contact_ _accessibility@entrust.com_ _._ **Recruiter:** Richa Srivastava Richa.Srivastava@entrust.com Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. We enable organizations to safeguard their operations, evolve without compromise, and protect their interactions in an interconnected world – so they can transform their businesses with confidence. Entrust supports customers in 150+ countries and works with a global partner network, we are trusted by the world most trusted organizations.
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