Vanity Fair is a cultural filter, sparking the global conversation about the people and ideas that matter most. Muscular long-form journalism, stunning photography, insightful essays, and superb design make each issue of Vanity Fair a must-read. Every month, the magazine commissions the best writers and photographers to explain the pressing issues of the day and take the pulse of the culture. Vanity Fair consistently delivers crucial reporting on business and finance, domestic politics and world affairs, even as it covers the very best in arts and entertainment.

Job Description

Location:

New York, NY

Vanity Fair is seeking an experienced and creative social strategist to lead its social media efforts. This role will oversee the VF social team, set high-level social platform strategy, identify emerging opportunities, cultivate on-camera talent, and supercharge Vanity Fair’s social reach. The position reports to Vanity Fair’s global director of audience development, and will work closely with video, analytics, editorial, legal, research and commercial teams. Along with a passion for storytelling, obsessive knowledge of entertainment and pop culture, and attention to detail, the candidate should have a deep knowledge of social media trends and platforms and experience working in a creative or editorial capacity. This role is intended for someone with strong writing skills, experience with live event coverage, and enthusiasm about shaping a leading cultural brand. This is an in-office role based in New York City.

Primary Responsibilities: 

Take strategic ownership of VF’s social platforms, guiding high-level editorial strategy to increase traffic, revenue, and subscriptions on platforms such as Instagram, TikTok, Facebook, X, Reddit, Bluesky, and more 

Translate Vanity Fair’s existing short-form, long-form, and audio and visual reporting to social platforms

Create new formats and strategy for original, social-only reporting and content

Collaborate with video team on social video strategy; including creating new social-first franchises, reporter-led social video, red-carpet video capture, and more

Understand and hone the Vanity Fair editorial voice 

Manage social team members, including overseeing and taking part in the writing, editing, and posting of content

Collaborate with editors, reporters, legal team, and designers to develop content packages that are optimized for social; including optimizing social headlines, creating launch plans, and more

Ensure that Vanity Fair is an early innovator on emerging platforms and stays abreast of the latest social-media trends

 Work collaboratively across markets with global VF aud dev and social teams

Participate in planning for Vanity Fair’s tentpole events, including Hollywood Issue, the VF Oscar Party, and other awards shows by advising senior leadership and executing social best practices 

Liaise with studios, publicists, and more to promote film & TV first looks, cover stories, and more 

Partner with commercial team to execute social sponsorships 

Advise Vanity Fair contributors and editors on social strategies and ways to increase their individual social presence

Work in partnership with audience development to continually improve how social media drives loyalty and subscriptions

Desired Skills and Qualifications: 

10+ years of experience in social media, preferably in an editorial or audience development capacity

Experience capturing social video and interviews, particularly on red carpets 

Experience working with celebrity talent or managing social for high-profile events

Excellent editorial judgement, writing skills, and ability to capture brand voice to reach new and established audiences

Professional experience creating and optimizing content for platforms including Facebook, X/Twitter, Instagram, TikTok and more 

Professional experience with publishing, analytics, and visual tools including Dash Social, Listen First, Parse.ly, InDesign, Canva, Photoshop, and more 

Confident, collaborative, and communicative with a desire to thrive in a fast-paced media environment

Outstanding organizational skills, focus, and attention to detail

An interest in pop culture, Hollywood, and news/politics

Must complete an edit test

The expected base salary range for this position is from $133,000-$153,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.