NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025. Telemundo is seeking a dynamic and bilingual Director of Social Marketing Strategy to lead our social strategy efforts across scripted and reality series, daytime shows, brand handles, major specials, and marquee sporting events. This strategic leader will sit within the Marketing department and act as a connective force between social media, consumer insights, data analytics, and platform expertise to craft impactful social strategies that drive audience engagement, fandom, and tune-in. Key Responsibilities · Lead the development of social strategies across Telemundo programming and brand campaigns including scripted series, realities, daytime shows, sporting events, awards shows, and cultural tentpoles. · Translate Hispanic consumer insights, social trends, and behavioral data into actionable strategies tailored for platform-native storytelling. · Analyze the competitive landscape and market signals to understand what’s working across networks, platforms, and fandom communities—and apply learnings to inform Telemundo’s approach. · Partner with Social Content, Creative, PR, Research, and Production teams to build integrated, audience-first plans that are on-brand and culturally relevant. · Define campaign objectives, KPIs, content volume, cadence, and measurement frameworks for key promotables. · Guide the content and creative approach, ensuring campaigns reflect platform best practices, community behaviors, and the emotional drivers of fan engagement. · Identify and integrate platform tools, listening software, and analytics dashboards to better inform planning and performance. · Act as a data storyteller, using insights to illuminate fandom behaviors, identify growth opportunities, and influence creative direction. · Collaborate with internal Research and external agencies to build reporting mechanisms and executive summaries that showcase campaign ROI and brand growth. · Keep the broader organization informed on emerging platform features, algorithm shifts, and fan culture evolutions. · Lead a small team and serve as a strategic mentor to the social marketing team Minimum Qualifications · Bachelor’s degree in marketing, Communications, Media, or related field. · 10+ years in social media strategy, digital marketing, or audience development—preferably in entertainment, media, or streaming. · Deep understanding of U.S. Hispanic audiences, platform trends, and Latin pop culture. · Demonstrated ability to turn data into insight and insight into action—comfortable with tools like Meta Business Suite, Comscore, Sprout, Talkwalker and more. · Experience building cross-platform campaign strategies that connect content, community, and KPIs. · Strong communication and storytelling skills—able to create strategic decks and present to senior stakeholders. · Bilingual English/Spanish proficiency required. · Experience supporting marketing campaigns, live events, brnad launches, and fandom-driven social programs preferred. · Adept at working in matrixed environments with multiple stakeholders and tight deadlines As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.