Atlanta, GA, 30309, USA
9 days ago
Director, RGM Insights
**Job Description Summary:** The roles provide thought leadership and analytical support to the Customer, Bottler, and OBPPC teams to drive short and long-term retail and promotional strategy. This requires a holistic business understanding, analytical mindset, cross-functional leadership, and strong influencing skills.  **What You'll Do for Us**   + Set 3-to-5-year long term retail and promo strategy to drive optimal promotional effectiveness and achieve growth ambition + Lead team and key stakeholders, bottling partners, customer teams, and OBPPC, to translate strategic initiatives into direct actions in the marketplace + Collaborate with stakeholders and capabilities teams to expand key frameworks, driving adoption and benchmarking, i.e. alignment on KPIs for TPO pillars, creation of Trade Efficiency framework, etc. + Effectively leverage new digital tools (i.e. TPO 2.0, PriceMap, Post event analysis tool (PEAT)) to enhance short-term actions and long-term strategy + Develop impactful and forward-thinking insights for system, customer, and category-level business performance and opportunities, including industry/economic analysis, trend identification and impact sizing, and ad-hoc analysis. + Manipulate and analyze large, disparate data sets to distill actionable insights from data and convey findings to executive audiences **KEY SKILLS / CAPABILITIES** + Strategic thinking: must be able to solve problems and turn insights into strategy and action plans. + Strong partnership and collaboration: must be able to work across functions and the System. + Solid presentation, influencing, and storytelling skills: presents ideas and drives initiatives with clear and concise reason and action plan. + Capability building: we develop and build RGM talent within the RGM team and across the organization to bring in future talent. **KEY KNOWLEDGE / EXPERIENCE** + Analytics & Financials: ability to draw insights and actions from data. + Pricing & Promotions: understanding of rate/mix drivers and promotional impact on overall rate; multi-year and in-year strategies to accelerate revenue, profit, and growth. + Change Management: demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives. **Education and Professional Experience:** + Bachelor's Degree required, MBA or other Advanced Degree a plus. + 5+ years of relevant experience required. **Skills:** Leadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Key Performance Indicators (KPI); Structured Query Language (SQL); Branding; Media Buying; Demand Generation; Product Commercialization; Marketing Strategies; Channels Strategy; Tableau (Software); Customer Insights; Market Segmentation; Alteryx; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power Business Intelligence (BI); Marketing Insights Pay Range:$141,000 - $165,200 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Por favor confirme su dirección de correo electrónico: Send Email