**Job Summary:** Ensure end-to-end integration and execution of RGM & commercial plans with perfect coordination & collaboration with The Coca-Cola Company and Bottling partners. This role is a critical role to have commercial plans developed, planned, and executed to deliver the total volume, revenue and profit targets for the Coca-Cola System. This role will also support franchise operations in building a strong network and a sense of community by providing extended RGM & Integrated Execution consultation and influence. **Work That Matters The Most** + Lead development of end-to-end system commercial (RGM+Execution) agenda & governance to drive continuous and sustainable transaction growth for PAR + Lead, design and implement integrated system RGM approaches and plans to support topline revenue growth and margin expansion by better targeting all key stakeholders (Consumers, Shoppers and Customers) + Together with system counterparts, identify & implement growth initiatives thru targeting revenue, volume and transaction headrooms via price, promo and OBBPC actions + Ensure integration of system aligned RGM & marketing priorities (e.g. flyhweels) to execution via influencing PICOS, RED, price terms and conditions and promo spending. + Monitor all RGM drivers related to Franchise Unit business performance and report with root cause analysis & mitigation plans throughout the year (incl. monthly & quarterly system meetings) + Ensure perfect execution of aligned activation and execution plans inline with WTMM and LRP guidance + Lead in-market execution capability enhancement plans ensuring that we have flawless execution of consumer preferred, customer led, sustainable and profitable propositions; + Lead the operational integration of strategic recommendations - build and improve relationships with bottler through integration of in outlet activation and investments with the bottler sales function; + Define Commercial Productivity plans for Franchise - short and long range; Define business metric; oversee plan implementation; track & steward performance; define course correction plans. + Manage effectiveness and efficiency of System Commercial investment and operating expense resources; + Support franchise channel leads for problems involving difficult relationships, multiple variables and high risk associated with customers / channels / bottling partner + Provide commercial expertise in recommending organizational or operational direction and priorities in response to the external market situation. **Input KPIs:** - **RGM** o Pricing plans & implementation o Pack-Price Architecture plans & implementation o Promo plans & implementation o Mix Management plans (incl. affordability & premiumization) & implementation o RGM governance **- Execution** o PICOS plans & implementation o RED plans & Implementation o CDE plans & implementation o Digital RTM plans & implementation **Output KPIs:** - Quality growth algo: NSR > Transaction > Volume - Balanced revenue growth with per-caps recruitment - IC Mix - RED coverage - Entry pack availability - SOVI / SOCVI - Doors/10k - Active store count - eB2B revenue share **Experience** - ~10 yr experience in a RGM or Execution (franchise, commercial, sales, marketing) leadership role in FMCG / Retail, preferable within Coca-Cola System - Self-starter attitude and high performing team culture. - Proven ability to drive system influence and implementation of strategies & plans. - Effective communication and influencing skills, with the ability to smoothly collaborate with multitude of system stakeholders. - Strong networking & matrix management skills - This role requires understanding of Coca-Cola company and/or bottling partners RTM and sales operations and system economics. **Skills** Leadership; Media Planning; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Integrated Marketing; Category Management; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Brand Management; Teamwork; Search Engine Marketing (SEM); Finance Strategy; Financial Forecasting Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.