The core job responsibility is to shape, promote and protect the reputation of Coca-Cola (primarily the company but also the brands) and to create the conditions for sustainable business growth in line with our Business goals. To perform the execution of the Europe OU overall strategic direction through local initiatives within the area of public affairs and communications for the Danish market. Enhance and protect the reputation of our Company, Category and Brands in Denmark including potential impacts on our reputation across Europe and Globally. Drive franchise leadership with Bottling Partner to ensure plans are aligned and effective. Support all major business initiatives where communications might be of added value for the success of the local business **What You'll Do for Us:** Public affairs and stakeholder engagement: + Acting as a lead representative of the company in the Danish market to further the system's interest through the establishment of effective government and industry relations and building strong relationships and golden triangle partnerships with stakeholders and businesses. + Maintain franchise leadership through alignment on stakeholder outreach and goals. Corporate and category reputation management: + Lead initiatives that foster grass root connection through Community platforms, and proper amplification through paid, owned and earned media + Champion our sustainability agenda and progress it locally through NGO engagement and forming the relevant and necessary partnerships + Manage the Health and Wellbeing debate among HPCs, KOLs, Media and targeted consumer groups across Denmark + Collaborate with national food and drink and soft drink trade associations, in strengthening their proactive and reactive communications and stakeholder management, + Create and implement (in line with EU OU/Global strategy) effective programs to enhance corporate reputation, further the corporation's sustainability agenda and enhance category perception Media Relations (including digital): + Act as a Company spokesperson in Denmark when needed. + Prepare and distribute news releases and corporate statements through most appropriate channels + Manage preparation and execution of content for distribution through traditional and digital media + Lead proactive media relations, developing personal contacts with a broad range of influential journalists, including business, health, medical, consumer affairs, science correspondents and influencers. + Manage Crisis Communications according to the global standards (validation every two years). Brand and Internal Communications: + Manage the execution of Brand PR campaigns in liaison with PR agencies + Manage Risk assessments of brand plans + Ensure that achievements and events are communicated to all employees in a timely manner **Qualifications & Requirements** : + 10+ years of professional PR/GR and Communications experience. + A demonstrated interest in sustainability and awareness of its role in the food and beverage sector. + Danish(native), Advanced English - both speaking and writing + Stakeholder relations management + Ability to work with external very high-level audiences + Skills to develop unique ideas that can be used to address business issues and improve the organization + Strive to build profitable, long-term relationships that drive value across the System + Business writing + Public speaking + Understand the role in building and delivering short- and long-term results to the business + Accept perspectives from multiple sources and identify opportunities to use them + Leverage internal insights and external best practices to promote leading edge thinking + Embrace change and demonstrate clear commitment to the success of TCCC + Ability to work in a networked organization through strong collaboration will all functions and our bottler + Understanding business insights and strategies + Experience in operating in complex organization + Experience of issues and crisis management + Experience of advising senior management at MD/CEO level **Travel requirements:** + 35% within Denmark and 15% outside of Denmark of travel required **Skills:** Corporate Reputation; Media Relations; Stakeholder Relationship Management; Crisis Communication Management; Storytelling; Strategic Communication Planning; Communication; Analytical Thinking; Strategic Communication Management Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.