As the Director of Performance Marketing and SEO, you will own the strategy and hands-on work to power our B2C marketplace acquisition engine and support our ambitious B2B lead gen outcomes across paid media, SEO, and AI engine optimization (AEO). You will be responsible for managing and optimizing a multi-million dollar media budget, using data and analytics to ensure that we are meeting and exceeding marketplace GMV and customer acquisition targets while managing to financial guardrails. Reporting to the VP of Brand and Digital Marketing within the Growth organization, you’ll lead and inspire a high-performing team of marketers and agency partners, develop and deliver quarterly and annual paid media and SEO plans to acquire new and repeat customers, support lead gen, and set a culture of customer obsession and data-driven experimentation. This role partners closely with Customer Lifecycle and Corporate Accounts Marketing, as well as cross-functional teams to hit ambitious LTV/CAC and lead gen targets and drive continuous improvements across touchpoints.

What You'll Do: 

Build a sustainable, scalable and repeatable marketplace acquisition engine to meet and exceed GMV and customer acquisition goals while ensuring efficient paybacks and unit economics.  Develop and execute performance marketing strategy to support our B2B lead gen goals Lead a team of high-performing marketers and external agency partners to drive excellence across paid channels, direct mail, affiliate, SEO, and AEO Develop quarterly and annual channel plans and manage corresponding budget to meet and exceed new marketplace customer growth, while hitting LTV/CAC targets Collaborate with Customer Lifecycle and Corporate Accounts Marketing teams to support growth targets Create a culture of customer obsession and hypothesis-driven testing to improve efficiency, LTV, and conversion rates Partner with cross-functional teams to enhance marketing data and technology capabilities for improved efficiency  Own the cross-functional strategy to optimize for discoverability across all new and existing search platforms like LLMs

What You Have:

10+ years of experience in digital marketing with significant accomplishments in SEM, SEO, display, email, social, audio, and video; experience with marketplaces and/or B2B paid media a plus A deep understanding of cross-device, multi-channel analytics and attribution and experience successfully optimizing a media portfolio across segments and channels Proven experience building and leading performance marketing teams Strong knowledge of and a close pulse on the evolving search ecosystem, including traditional search and AI engines/LLMs The know-how to get the most out of external resources like agencies and platform providers The creativity to appreciate ad copy, an analytical mind to grasp data science, and the technical ability to understand how integration and attribution should work Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams Customer obsession and a deeply data-driven mindset Desire to aim higher and make it better, while operating within our culture of empathy

The national cash compensation range for this role is $188,000-$250,000*

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).

Please have fun with the Cover Letter portion of the application! It does not need to follow “traditional” cover letter guidelines - we would love for you to write 150-500 words explaining why you are interested in ezCater and the role, and highlighting anything else you think we should know!