The Director of Revenue Activation maximizes revenue streams by developing monetization strategies for Sidearm’s digital platforms. This role oversees sponsorship activation, packaging and pricing, and inventory fulfillment specific to sponsorships while collaborating across departments.

Core Focus

Monetization strategies and sponsorship management.

Key Responsibilities

Oversee the development and execution of sponsorship packages, ensuring they meet diverse client objectives and deliver measurable ROI by leveraging platform capabilities.Manage integration of multimedia rights, ticketing, merchandise and sponsored NIL activations for schools.Work closely with the data analytics group to use data insights for pricing and packaging decisions.Collaborate with Client Services to operationalize sponsorship and monetization strategies effectively.Identify new revenue opportunities, such as featured event pages, dynamic ad placements and tiered sponsorshipsEnsure sponsorship and asset packaging aligns with both school and sponsor objectives, maximizing ROI and driving engagement.

Required Qualifications

10+ years of experience in revenue generation, sponsorships, or digital monetization roles.Strong understanding of sponsorship packaging, pricing, and inventory management.Proven track record of developing and implementing monetization strategies.Excellent collaboration skills, with experience working across multiple departments.Strong analytical skills to assess and optimize revenue opportunities.Background in sports technology or digital platforms preferred.

Key Outcomes

Increased revenue through creative and well-packaged monetization strategies.Clear alignment between monetization goals and client/sponsor satisfaction.Market leadership in digital revenue innovation.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.