who we arelululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

a day in the life: what you’ll do

You are responsible for the development, implementation, and execution of a comprehensive Consumer-facing communications strategy to support the near and long-term goals of the Americas and Global Guest Innovation division of lululemon, to enhance the brand’s reputation and visibility in North America.  

Develop and guide the external Consumer media strategy and execution for North America, to introduce lululemon to new guests and position the brand as a premium performance brand with influencers and culture driversOversee and manage the relationship with the external PR agency, providing strategic direction, setting objectives, and ensuring seamless execution of campaigns, activations, and always on messaging that align to North America’s brand objectivesDevelop and execute comprehensive earned PR strategies tied to key campaign moments and product launches, driving the process from ideation through to implementation to maximize media coverage and brand visibilityCultivate earned media opportunities by fostering meaningful relationships with influencers and journalists to share our brand story in ways that resonate with culture and ensure our brand remains culturally relevantSupports in the company’s approach and response in the region during regional crisis situations, working closely with peers across communications, legal, brand and people and culture.Work closely with peers across corporate communications, global and regional consumer PR, internal communications to ensure one brand voice to external audiencesCollaborate and co-create with Social, Partnerships, and Sports Marketing to develop proactive Consumer-facing moments and activations that will build brand energy. Develop and regularly report on key indicators to objectively show the impact of strategy. Manage and build a team over time within the region to support internal communications, PR, and corporate communications priorities.

qualifications

Proven leader, with 12 to 15 years of experience in communications roles of increasing responsibility within external and internal communications (fashion or retail experience preferred)Ability to articulate and co-create strategies with a wide range of people, including C-suite executives and employees at all levels of experienceDemonstrated success guiding communications strategies for major brands, and managing a wide number of external agencies, consultants, and contractorsSuccess leading and developing a team, creating opportunities for growthProven ability to develop forward-looking communications and business strategies in competitive and dynamic situations.Demonstrated success in collaborating with high-profile talentExcellent written and verbal communication skills; and strong presentation skills.Able to quickly and easily develop relationships with people across cultures and geographies. Naturally inspires others and demonstrates an appetite for learning and personal developmentBachelor’s degree in communications or related discipline. Fluent in English.  
must havesAcknowledge the presence of choice in every moment and take personal responsibility for your life.Possess an entrepreneurial spirit and continuously innovate to achieve great results. Communicate with honesty and kindness and create the space for others to do the same. Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. Foster connection by putting people first and building trusting relationships. Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Additional Notes
Immigration support is potentially available for this role.
Compensation and Benefits Package lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $157,400 - $206,600 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.   
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:Extended health and dental benefits, and mental health plans Paid time off Savings and retirement plan matching Generous employee discount Fitness & yoga classes Parenthood top-up Extensive catalog of development course offerings People networks, mentorship programs, and leadership series (to name a few) Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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