Atlanta, GA, 30309, USA
9 days ago
Director, Next Generation & Ad Hoc
**Location(s):** United States of America **City/Cities:** Atlanta **Travel Required:** 00% - 25% **Relocation Provided:** No JOB DUTIES: + Responsible for driving & providing marketing analytics and building next generation analytic capability across the enterprise. + Drive and deliver ad hoc marketing analytics. + Provide ad hoc analysis based on standardized templates at speed and to scale. + Develop refreshed protocol for all marketing Ad Hoc analytics and systematic approach to derive and share comprehensive worldwide insights from ad hoc research. + Build real time ad hoc analytic capability working closely with the Platform Services data team and in partnership with Center and OU Insights & Marketing teams. + Develop next-generation global standards for marketing analytics. + Enhance investment optimization through improved models. + Reduce overall data and analytics spend by introducing machine learning approach, improving accuracy and action ability. + Design and implement next gen analytics strategic roadmap. + Lead partnership with the hub data and analytics teams, the other platform service hubs to assess and upgrade analytics through refreshing metrics and developing innovative measurement frameworks. + Serve as subject matter expert for Artificial Intelligence and Machine Learning analytics. + In the short term, focus will be driving the assessment of current state, developing strategy for future state, and developing the roadmap and execute the strategy towards the destination. **HYBRID position - periodic in-office requirement needed.** **Education:** Bachelor's or its equivalent in Business Administration or a related field plus 5 years of experience in job offered or related position. **Experience:** + 5 years' experience in the following: + Managing cross-functional relationships across Marketing, Finance, and Information Technology (IT) within a complex, global environment. + Translating analytics into data-driven insights to guide business planning processes. + Working with statistics and exploratory data analysis pertaining to the Consumer-Packaged Goods Industry data, including consumer survey data and syndicated retail data derived from Nielsen, or IRI. + Working with Power Bl and SQL. + 2 years' experience in the following: + Programming languages such as R, Python. + Ability to perform statistical analysis. **HYBRID position - periodic in-office requirement needed. Pay Range:$104,790 - $195,300 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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