**Company description** At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. **Curious -** A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. **Open -** We value diverse perspectives and new ways of working. **Driven -** We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Let's shape the future together. **Overview** The Director of Multicultural Investment is a collaborative leader who prioritizes inclusive and multicultural media buying practices. They contribute to developing impactful and business-focused media plans for our client. You’ll aid the team in navigating the diverse-owned media landscape, and creating inclusive media initiatives to drive business growth. In this role, you’ll effectively leverage culture-first experiences, knowledge, industry relationships, and media skills to push fresh thinking while balancing client, agency, and team needs. You’ll aid in building client and marketplace relationships and ensure effective investment allocations. **Responsibilities** + Guide our client and internal teams in reaching diverse consumers, navigating the diverse-owned, targeted media landscape, and creating inclusive media initiatives to drive business growth. + Aid in building the strategic agenda as it relates to investment across the diverse ecosystem in digital, social, print, OOH, custom content programs, and emerging media channels + Leverage multicultural and mass marketplace knowledge to deliver high-value media opportunities with compelling value proposition and competitive advantage across the diverse media landscape + Build and maintain partnerships and relationships internally and externally within the multicultural digital and traditional space. + Collaborates with the broader team, helping bring more tactical-level expertise in the execution of multicultural investment strategies, partner considerations, stewardship, and reporting/analytics. + Supports development of and identifies key roles for diverse consumers, diverse-reaching and diverse-owned media partners, and targeting tactics. + Partners with investment teams to ensure that the diverse consumer strategies are implemented in the marketplace. + Assists in the development of client-facing well-rounded presentations & recommendations. + Stays current on industry developments, macro and consumer trends, technology, and cultural movements. **Qualifications** + 8+ years of experience focusing on culture-first media buying and planning strategies across Hispanic/Latino, African American/Black, Pacific-Islander, LGBTQ+ Strong digital background inclusive of DSPs, DMPs, Mobile, OLV, etc. + Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA, Doubleclick) + Proven experience and success in presenting plans to senior clients + Adept at injecting ideas, innovation and leading industry developments into planning assignments. + Demonstrates an ability to be curious and passionate about our client’s business, getting ahead of category and industry trends with an informed POV. + Strong relationships with diverse-owned, diverse-reaching, and general media partners. + Meticulous and proven ability to thrive in a fast-paced environment. + Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly. + Excellent written and verbal communication, presentation, organizational, interpersonal, and analytical skills. + Ability to translate numbers into viable business solutions to enhance strategies and meet deliverables. + Software Knowledge: Microsoft Office Suite, Kantar, IMS, R/F and optimization software, social tracking tools, comcore, Prisma, GWI. Must understand its capabilities and applications. **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . Compensation Range: $119,510 - $163,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/9/2025. All your information will be kept confidential according to EEO guidelines.