We are seeking a strategic and execution-focused Mid-market and Enterprise Growth Lead to create and execute a mid-market and enterprise go to market strategy and develop and scale programs that generate and accelerate mid-market and enterprise demand. This is a critical role responsible for building pipeline, accelerating conversion, and driving revenue from mid and larger businesses, franchises, organizations, multi-location brands, and enterprise customers.

You will bring a deep understanding of mid-market and enterprise marketing motions, including ABM/industry marketing, field marketing, intent-based targeting, and multi-channel orchestration, and know how to operationalize demand gen across a sophisticated MarTech stack. You’ll partner closely with Sales, Product Marketing, Brand, and RevOps to deliver measurable growth and help us win in this new market.

 

What you’ll do: 

Mid-market and Enterprise Demand Generation Strategy

Define and execute a comprehensive mid-market and enterprise demand generation strategy, including acquisition, nurturing, and pipeline acceleration tactics across digital, email, content, events, webinars, paid media, and ABM programs.

Identify and prioritize mid-market and enterprise segments and buyer personas, building campaigns and experiences tailored to their unique needs and buying cycles.

Collaborate with Sales to align on account targeting, pipeline goals, lead scoring, and conversion metrics.

Channel Ownership & Optimization

Partner with channel leads and own performance across channels including LinkedIn Ads, programmatic display, industry events, outbound email, third-party partnerships, and syndication.

Drive end-to-end campaign execution, including planning, creative briefing, landing page development, lead routing, and follow-up.

Leverage first- and third-party data, firmographics, and intent signals to personalize outreach and improve performance.

Tech Stack & Marketing Operations

Operate within a modern B2B tech stack including Salesforce, Demandbase, intent, Lead Enrichment (ZoomInfo, InsideView, Apollo, Seamless.ai) , landing page (Folloze, Pathfactory), BI (Tableau/DOMO) attribution platforms.

Build robust tracking and measurement plans to assess campaign ROI, lead quality, funnel velocity, and CAC/LTV efficiency.

Continuously optimize programs through A/B testing, funnel diagnostics, and predictive modeling.

Cross-Functional Collaboration

Partner with Sales Enablement and Product Marketing to ensure campaigns are aligned with messaging, ICPs, and product priorities.

Work with RevOps and Analytics to maintain campaign hygiene, lead scoring models, and attribution accuracy.

Align closely with Customer Marketing to develop upsell, cross-sell, and expansion campaigns for existing  customers.

 

Who you are:

8–12+ years of B2B growth marketing experience, with a strong focus on mid market and enterprise SaaS

Proven track record of generating qualified pipeline and driving revenue through multi-channel enterprise programs.

Hands-on experience with key growth tools: Salesforce CRM and marketing automation, Demandbase, and reporting tools such as Tableau.

Strong understanding of mid-market and enterprise buying behavior, and multi-stakeholder engagement. Experience collaborating with Sales, Product, and RevOps teams in high-growth, performance-driven environments. Experience with post-sale or expansion motions, especially for our verticals with multiple locations or buyers

Data-driven and analytical mindset—you use insights to build hypotheses, prioritize resources, and iterate fast.

Excellent communicator and cross-functional influencer who can align diverse stakeholders around strategic goals.