POSITION: Director, Managed Venues- Private Events & Tours
DEPARTMENT: Managed Venues, Private Events & Tours
REPORTS TO: VP, Managed Venues, Private Events & Tours
FLSA STATUS: Salaried, Exempt
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
THE ROLE
The Director, Managed Venues – Private Events & Tours will lead the strategy, revenue generation, and team development for private events and tours across our portfolio of North American venues. This role will focus on driving outbound sales, cultivating enterprise-level relationships, and delivering memorable experiences for clients ranging from corporate conferences to high-end social functions.
This role is part of Legends’ Managed Venues division, which includes the ASM Global portfolio—the largest network of stadiums, arenas, theaters, and convention centers in the world. The Director will oversee a wide range of venue types, each with its own unique selling proposition and audience.
The ideal candidate is a dynamic, emotionally intelligent leader with deep hospitality roots and a passion for creating exceptional client experiences. They must also be a builder—of strategy, of pipeline, and of people—with a proven track record of outbound sales leadership and success in high-touch B2B environments.
Essential Duties and Responsibilities
Develop and execute an outbound sales strategy for private events and venue tours across the Managed Venues portfolio
Identify, target, and secure enterprise-level clients including Fortune 500 companies and major brands
Provide leadership and direction to venue-level private events and tours sales teams to exceed revenue goals
Collaborate with marketing and data teams to build targeted outreach campaigns and optimize lead generation
Establish best practices, sales playbooks, and performance metrics for outbound-focused selling environments
Work cross-functionally with operations, hospitality, and client services to ensure premium event execution and guest satisfaction
Participate in new business opportunities and onboarding of new properties as Legends expands its venue portfolio
Represent Legends at trade shows, networking events, and client engagements to promote our private event and tour capabilities
Supervisory Responsibilities
Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience
10+ years of sales leadership experience in private events, hospitality, venue management, or related industries
Proven track record in outbound sales, enterprise client acquisition, and relationship-driven business development
Strong emotional intelligence and communication skills with the ability to build trust with internal teams and external partners
Demonstrated success managing diverse venue types and event formats—from large-scale corporate functions to intimate private tours
Skills and Abilities
Willingness to travel up to 50% to support sales efforts and onsite client engagement
Background in hotel, convention center, or destination sales
Experience working with or selling to Fortune 500 companies
Familiarity with Salesforce, HubSpot, or other CRM systems
Advanced degree or certifications in hospitality, business, or sales leadership
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: Hybrid/Remote – Preferred locations: Dallas, Chicago, New York
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described under the headings above. They may be
subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.