POSITION: Director, Managed Venues- Premium Sales
DEPARTMENT: Managed Venues, Premium Sales
REPORTS TO: VP, Managed Venues, Premium Sales
FLSA STATUS: Salaried, Exempt
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
THE ROLE
The Director, Managed Venues – Premium Sales will play a critical leadership role in driving revenue growth across our premium sales portfolio in North America. This individual will support the strategic oversight and execution of premium sales initiatives across Legends’ expanding roster of managed venues, ensuring sales performance, team development, and best-in-class client experiences.
This role is a key part of our Managed Venues business, which encompasses the recently acquired ASM Global portfolio—the largest network of stadiums, arenas, theaters, and convention centers in the world. The Director will work across a broad range of markets and venue types, with the opportunity to impact premium strategy at a national scale while maintaining the flexibility to tailor solutions for each unique property.
We’re looking for a seasoned sales leader who thrives in a fast-paced, collaborative environment and brings a strong track record of leading high-performing teams, exceeding revenue targets, and building long-term client relationships in sports and live entertainment.
Essential Duties and Responsibilities
Provide leadership, strategic guidance, and revenue oversight across premium sales efforts in the Managed Venues division
Partner with venue GMs and onsite sales leaders to develop and execute customized premium sales strategies
Identify new revenue opportunities and optimize pricing, packaging, and positioning for premium inventory
Support sales forecasting, goal setting, and performance tracking across the portfolio
Collaborate with Marketing, Data & Analytics, and Strategy teams to drive qualified leads and increase conversion
Recruit, train, and mentor premium sales talent across the organization; foster a culture of accountability and performance
Contribute to new business development efforts and venue transitions as part of the broader Legends growth strategy
Represent Legends at key client meetings, industry events, and partner engagements as a senior leader in the organization
Supervisory Responsibilities
Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience
10+ years of progressive experience in premium sales, ticketing, or related revenue-generating roles within sports, entertainment, or hospitality
Proven leadership experience with a track record of delivering revenue growth and building high-performing teams
Deep understanding of premium sales strategy, pricing, and go-to-market execution
Strong communication and relationship management skills with the ability to influence senior stakeholders
Skills and Abilities
Ability to travel as needed (up to 50%) to support venue partners across North America
Experience working in a hybrid or multi-property environment
Familiarity with Salesforce, Tableau, or other sales and CRM platforms
MBA or equivalent advanced degree
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: Hybrid/Remote – Preferred locations: Dallas, Chicago, New York
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.