PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Lead the strategic growth of adidas within the SRG category, with a primary focus on driving performance and market share through our key partner, Rebel Australia. This role is pivotal in shaping and executing our wholesale strategy, ensuring long-term, profitable growth while upholding the integrity and strength of the adidas brand.

You will play a critical leadership role in aligning our sales execution with global objectives, empowering a high-performing team, and forging strong customer partnerships that deliver mutual value and lasting success. 

 

KEY RESPONSIBILITIES

 

Own and drive the strategic account for Rebel Australia with clear short-, mid-, and long-term growth plans.

Co-develop the portfolio strategy with the Wholesale SSD, aligned to global and market direction; secure final approval from the Managing Director.

Set and track clear sales targets and action plans to optimize Net Sales, identifying both risks and new growth opportunities.

Lead qualitative Open-To-Buy (OTB) planning across quarterly, seasonal, and annual cycles.

Ensure consistent application of adidas Group standards and best practices within the Rebel sales team.

Support the negotiation and enforcement of trade terms with Rebel.

Partner with the Senior Director, Sales to align the Rebel team’s structure with the global blueprint and drive its transformation.

Lead direct reports by setting clear objectives, performance targets, and development goals.

Monitor competitor activity and customer trends, providing timely insights and actions.

Deliver accurate forecasts using sell-through data, inventory status, and account performance.

Attract, hire, and retain top talent in collaboration with HR and Sales Directors.

Support professional development of team members, both professionally and socially.

Foster a culture of collaboration across all direct and cross-functional teams.

 

KEY PERFORMANCE INDICATORS (KPIs)

 

Market share growth

Sell-through performance

Net sales and profitability

Digital sales share and performance

Operating expense control at local level

Inventory turnover and channel quality

Implementation success of global and market strategies

 

KEY RELATIONSHIPS

 

Global: Centre of Excellence (CoE) Wholesale

Market: Brand Teams, Customer Service, Business Development, Controlling, Planning, Logistics

External: Key customers and agency partners

 

KNOWLEDGE, SKILLS, AND ABILITIES

 

Strong analytical mindset for strategic planning and execution

Excellent communication, negotiation, presentation, and interpersonal skills

Decisive, pragmatic, and results-oriented leader under pressure

Fluent in English and local language; additional languages are an asset

In-depth understanding of retail and wholesale, especially in sports and fashion categories

 

REQUISITE EDUCATION AND EXPERIENCE

 

University degree in business, preferably with a focus on marketing or sales

9–10 years of sales experience in large organizations, ideally in apparel, footwear, fashion, or FMCG

5+ years of leadership experience managing people and operations

Exposure to cross-functional roles such as sports marketing, brand management, or supply chain

Proficient in Microsoft Office, with advanced skills in Excel and PowerPoint