This role is focused on the development of our digital customer experience in terms of providing expertise and consultation, leading the development teams and collaborating with internal and external stakeholders to ensure customer value is provided with each release. Manages specific large projects as assigned by the Senior Director; taking these projects from fact gathering through project design to completion. Key contributor to sales/retention efforts in terms of expertise and demonstrating the end customer experience. **Position Responsibilities** + Design and deliver the overall Acquisition, Engagement, and CRM strategy. + Build a robust Digital Acquisition capability underpinned by digital marketing, lead nurturing, cross-selling/upselling to help connect prospective and existing customers with Manulife agents. + Build a robust Engagement capability underpinned by marketing automation and advanced analytics capabilities to operationalize personalized and relevant outreach to existing customers and distributors to driver higher engagement. + Manage digital marketing activity to ensure key ROI thresholds are being met. + Own our Public Website (PWS), and marketing automation platforms and deliver continuous enhancements to improve performance and experience. + Drive continued thought leadership on acquisition and engagement across the organization. + Work closely with regional and local stakeholders on initiative co-creation and delivery + Overall budget and KPI management for the above responsibilities including management of various agency partners + Collaborate with GPMSS team to execute SEO and performance marketing to maximize organic leads as well as paid leads. **Required Qualifications:** + Bachelor’s or Master’s degree in Business Administration, Marketing or Digital Marketing + A results-driven professional with minimum 8 years in a marketing leadership role, with experience in evaluating and implementing initiatives to meet the organization’s strategic objectives. + Experience in Growth/Digital Marketing across multiple facets such as paid advertising, SEO and platform management in consumer finance/insurance industry + Experience in CRM/ Marketing Automation platforms + Experience in designing and implementing cross selling, upselling campaigns. + Understanding of statistical methods to facilitate targeting, segmentation, revenue generation, retention and marketing campaigns. **Preferred Qualifications:** + Understanding of Journey mapping, UX and UI design principles and best practices + Experience of managing and delivering results with third party vendors + Experience working in a shared service, delivery practice, COE or customer consulting + Experience working with Agile methods **When you join our team** + We'll empower you to learn and grow the career you want + We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words + As part of our global team, we'll support you in shaping the future you want to see **Acerca de Manulife y John Hancock** Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com . **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a recruitment@manulife.com . **Modalidades de Trabajo** En la oficina