The Director, Field Support is tasked with leading a dynamic team to develop and implement strategic action plans for RBNA's retail initiatives, including new product launches, seasonal packs, special cans consumer activations, independent trade programs (VIP), and Distributor communications such as Meeting in a Box, Wingtips, and National Activation calls. This role requires close collaboration with Brand, Insights, Trade Marketing, Operations, and Finance headquarters' teams to ensure seamless alignment and execution of retail programs by Key Account teams and Distribution Teams in-store.

In addition to overseeing the Field Support Team, which packages retail plans into launch materials for RBNA's Key Accounts and Distribution (KAM / DPM) and RBDC / 3rd Party sales teams (GSM, DSM, ASM), the Senior Director of Field Support is responsible for managing the tools landscape used by field teams. This includes developing, enhancing, and managing tools to ensure best-in-class solutions and strategic long-term thinking.