Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Director of Experiential Marketing will lead the conceptualization and execution of immersive fan experiences and live events for Telemundo's FIFA World Cup coverage. This role will create memorable, culturally-relevant activations that connect Hispanic audiences with the World Cup across physical and digital touchpoints, while driving brand engagement.

Key Responsibilities

Develop and execute the experiential marketing strategy for Telemundo's FIFA World Cup, including fan festivals, viewing parties, and community eventsDesign innovative experiential campaigns that bridge broadcast, digital, and in-person experiencesLead the creation of both large-scale marquee events and local market activations that engage Hispanic communitiesCollaborate with Partnership team to integrate sponsor activations into experiential programsOversee vendor and agency relationships, including event production companies, creative agencies, and technology partnersManage and develop a team of experiential marketing professionals, providing strategic guidanceManage experiential marketing budget and resource allocation across multiple programsDevelop measurement frameworks to track ROI and effectiveness of experiential initiativesEnsure brand consistency across all experiential touchpoints while maintaining FIFA guidelinesLead cross-functional teams including production, creative, digital, and local market teams

Qualifications

Required Qualifications

Bachelor's degree in Marketing, Event Management, Communications, or related field5+ years of experiential marketing experience, with proven success in large-scale sports or entertainment eventsMinimum 3 years of experience managing a team.Strong understanding of Hispanic market dynamics and cultural nuancesExperience managing budgets and complex vendor relationshipsProven track record of creating innovative experiential marketing campaignsExcellence in project management and cross-functional team leadershipStrong presentation and communication skills in English and SpanishExperience with digital integration in experiential marketing campaigns

Preferred Qualifications

Experience with FIFA World Cup or major sporting eventsBackground in Hispanic media or marketingKnowledge of broadcast media integration with live eventsUnderstanding of AR/VR and emerging experiential technologiesExperience with sponsor integration in live eventsCrisis management and live event troubleshooting experience

Success Metrics

Event attendance and engagement metricsSocial media impact and earned media coverageSponsor satisfaction with activationsBrand awareness and sentiment metricsProgram ROI and budget managementSafety and execution excellenceDigital engagement with physical activations

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].