Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Job Description

As a Product Line Director- you are responsible for understanding the market for Avery Dennison’s products and solutions and developing a product line strategy that identifies and exploits key profit pools to enable top and bottom line growth. In this case you will focus on our category, specifically focusing on innovations and evolutions for the product line. Your role will serve as a catalyst in bringing innovative products and solutions to the organization. As a Product Line Director, you would be directly responsible for the leadership and management of the PLM team supporting Embelex and Core Apparel products, creation and delivery of a product solution based on a business case and brief developed in collaboration with technical innovation, commercial, and operations. You will report to the VP of Embelex Products.

 

You will partner with your team of product line managers and different divisions within our organization to build and build and then execute on the product line strategy. Key Stakeholders will be the Commercial, Business Development, Innovation, Operations, Global Procurement, and Global Product Development teams with whom you will identify and evaluate market needs and develop specific value propositions that convert into new or incremental sales for the category. As the market expert for, you utilize this expertise to help commercial and business development teams strategically drive market growth. You are responsible for articulating global consumer insights, trends, and innovations into a go to market solutions approach– in addition being responsible for enabling the technical selling organization where applicable with knowledge on new solutions to inform new product training.

 

Responsibilities extend to relevant product planning and execution throughout the product life cycle, including: gathering and prioritizing product and customer requirements, defining product vision and project scope, and working closely with internal teams to ensure revenue targets, business objectives and customer needs and expectations are validated and met.

 

Activities my include, but are not limited to:

Conduct regular market and competitive analysis within the product line for knowledge of market trends, market / customers needs, segmentation and competitorsCollaborate with Technical and Commercial teams to gather industry and market insights, discuss white space opportunities, and leverage in product line evolutionsMonitor product line profitability and industry trends to create/present product life cycle analysis; taking proactive actions to evolve your product line (i.e. initiate and implement action plans for upgrades, cost savings, new introductions, and EOL)Drive product line strategies and product roadmap developmentSupport the Sr Product Manager with the implementation of category portfolio strategies and evolutions by building and contributing short and long term strategies for your product lineDefine and drive new product plans including preparing and presenting briefs; including competitive analysis, differentiation, value proposition, strategy and key targets to key stakeholdersCollaborate with commercial to build and support the execution of a robust value proposition and positioningProvide new product direction to the Technical Selling team where applicable to enable product launch trainings and appropriate customer conversationsDriving new product innovations through commercialization from discovery to project closeOwn sustainability evolutions and product transitions within your product line; collaborating with the sustainability team on studies and goals and the commercial team on revenue mappingPartner with global procurement to help source in region suppliers for raw materials and products where neededValidate back-end support is in place and readily available for new product launches and expansions, including capacity planning, raw material readiness, and alignment of resources

QualificationsStructured understanding of the operational category and associated evolving technologiesProven track record in defining, launching, evolving and sustaining productsTechnically conversant with working knowledge of the technology, and application of products within the categoryCustomer and market focused with experience in consolidating customer requirements, market feedback and matching them to current or evolving technological solutions, or leveraging to scope in a new product briefStrong influencing skills, public speaking skills and ability to champion products both cross functionally and vertically with the ability to establish global partnerships internally and externallyUnderstanding of the competitive landscape of products within the apparel and accessories industryAbility to identify key stakeholders to drive commercialization and negotiate with key decision makersHaving an eye for detail and working in an organized fashion, maintaining product and project progress recordsExcellent written and verbal communication and presentation skills in EnglishWork experience in the Apparel manufacturing, materials or trim management field is strongly preferredWork experience in product line management in an international business, ideally in targeted markets is advantageousWillingness to travel globally for about 20% of the timeBachelor’s Degree (or equivalent) with 15+ years of industry experience

 

Additional Information