The Director of eCommerce Sales is responsible for shaping and driving the strategy for RBCA's online business across Brick & Click (B&C), Pure Play, and delivery-based retailers and services. This role leads RBCA’s eCommerce initiatives by setting both quantitative goals (such as revenue, volume, profit, and market share) and qualitative objectives (including online visibility, key retail partnerships, and internal capability building). The Director collaborates closely with Trade Marketing to ensure consistent and aligned brand execution online. Additionally, this role partners with global eCommerce and executive leadership to align plans and contribute to the development of the overarching global strategy.