EPAM is seeking a senior media leader to join our Next Generation Marketing team within Empathy Lab—an agile, start-up-style division embedded within a global organization. As digital media evolves at an unprecedented pace, this team helps clients navigate new challenges through innovative, strategic, and tech-enabled marketing solutions. You’ll play a critical role in building trust and engagement with clients by leading a strategic in-housing initiative focused on digitizing the end-to-end media planning and buying process. You'll advise on media activation, integrated planning, AI in marketing, martech ecosystems, and data strategy—serving as a key expert within clients’ marketing environments. We’re a high-growth team built on accountability, visibility, and fearlessness. We move fast, take smart risks, and leverage the full strength of the EPAM network to deliver lasting value. Success in this role requires a solid understanding of the technologies used by marketers on both the planning and buying sides, as well as applied knowledge of performance metrics (GRP, MMM, MTA) across both mass and targeted campaigns. For more information, please go to https://www.empathylab.com/ Req. #848363971 **\#LI-DNI** **Responsibilities** + Serve as the strategic day-to-day contact and trusted advisor to key client stakeholders + Lead delivery of a tech-enabled, in-housing media solution across planning and buying + Manage cross-functional delivery teams to ensure high-quality, timely execution + Identify and pursue new business opportunities through internal and external networks + Translate client challenges into actionable technology and media strategies + Collaborate across digital strategy, martech, and data science teams to drive outcomes + Identify opportunities to apply EPAM’s software and data capabilities to client needs + Leverage EPAM’s strength in custom software development, data science and product development to provide clients with bespoke technology and data solutions that provide differentiated value over standard market solutions (You do not need to be a technical expert, but it is crucial that you can spot opportunities for other teams to support clients’ requirements) + Collaborate with the Empathy Lab leadership team to continuously identify improvements and/or enhancements in processes and tools to streamline and industrialize execution activities, supporting quality and on-time delivery + Recruit, inspire, coach, develop and guide a highly motivated team of digital media managers and consultants **Requirements** + 20+ years of experience in cross-channel media planning and buying (ATL + Digital) + Strong understanding of media and ad-tech ecosystems from both strategic and technical angles + Ability to lead consultative conversations across media planning, buying, and activations + Skilled in communicating complex ideas clearly and confidently to diverse stakeholders + Proven success building trusted client relationships and managing senior stakeholders + Working knowledge of media performance methodologies (GRP, MMM, MTA) + Experience leading integrated marketing and media transformation initiatives + Demonstrated ability to collaborate cross-functionally in a global organization + Strong team leadership, coaching, and mentorship capabilities + Excellent verbal and written communication skills **Nice to have** + Deep expertise with digital marketing platforms (e.g., GMP, Amazon, Salesforce, Adobe, Braze) + Familiarity with media operations tools (e.g., Boostr, MediaOcean, Prisma, Salesforce) + Experience buying media through intermediary platforms (especially digital) + Working knowledge of customer data platforms (CDPs) and data infrastructure + Understanding of AI applications in marketing and decisioning systems + Experience with media and monetization workflows, especially in Media & Entertainment + Ability to identify and shape martech ecosystems tailored to client needs + Track record of managing and scaling distributed or remote teams + Comfort working in entrepreneurial or start-up-style environments + Experience contributing to the launch or growth of a new business unit **We offer** + Medical, Dental and Vision Insurance (Subsidized) + Health Savings Account + Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) + Short-Term and Long-Term Disability (Company Provided) + Life and AD&D Insurance (Company Provided) + Employee Assistance Program + Unlimited access to LinkedIn learning solutions + Matched 401(k) Retirement Savings Plan + Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time) + Paid Holidays - nine (9) total per year + Legal Plan and Identity Theft Protection + Accident Insurance + Employee Discounts + Pet Insurance + Employee Stock Purchase Program + If otherwise eligible, participation in the discretionary annual bonus program + If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program **For remote work in New York City only.** EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. YouTube video player (https://www.youtube.com/embed/NU\_mnNITn2o?si=IiCxyQ4sr1YJWxDG) This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $175,000 - $210,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position. Applications will be accepted on a rolling basis. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone. At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.