USA
1 day ago
Director, Digital Marketing

Job ID 26-198

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use. We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability. Envision yourself at BarracudaWe’re looking for a strategic and results-oriented Director, Digital Marketing to lead our global digital efforts. This role is critical in driving pipeline and optimizing spend across paid search, display, paid social, and retargeting. You will build and shape the digital marketing strategy across multiple business units and regions, ensuring cohesion with product, sales, and brand objectives globally. You’ll be a strategic leader who is comfortable with hands-on execution, leading a team, owning a pipeline creation number, and collaborating across web, content, analytics, and sales to ensure digital execution ties directly to revenue outcomes. This position includes direct oversight of managers and team leads and full responsibility for key company pipeline outcomes.  What you’ll be working onOwn global digital strategy and execution across paid search, display, paid social, and ABM; manage vendor relationships (Google Ads, LinkedIn, RollWorks, etc.)Partner with analytics to forecast, track, and optimize ROI and pipeline contributionCollaborate with Sales to ensure seamless lead handoff, funnel conversion, and consistent follow-upDrive digital optimization via A/B testing, segmentation, keyword strategy, and budget managementCo-own and drive SEO performance in close partnership with digital and content teamsAlign with the Field Marketing teams on integrated execution plans What you bring to the role8–10 years of B2B digital experience, ideally in SaaS or cybersecurityProven partnership with Sales to improve lead conversion and pipeline performanceTrack record managing multi-million-dollar budgets across digital channelsDeep expertise in Google Ads, LinkedIn, programmatic, and ABM platformsStrong analytical acumen with experience in attribution and forecastingExcellent communication skills; adept at presenting to executive stakeholders and translating data into actionable business insights as a team leaderWhat you’ll get from usA team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.Equity, in the form of non-qualifying optionsHigh-quality health benefitsRetirement Plan with employer matchCareer-growth opportunitiesFlexible Time Off and Paid Time Off benefitsVolunteer opportunities

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