Director, Digital Direct
Publicis Media
Company description Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale. As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients. Helping Our Clients Unlock Growth in the Platform World “Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.” - Arthur Sadoun, Chairman and CEO, Publicis Groupe. Opportunity Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow. Overview The Director will lead overarching Digital Investment and Strategic Initiatives, build and foster key client relationships for our client. The Director will also lead a team in the tactical development and execution of digital investment best practices across all digital channels and collaborate with leaders across cross-functional teams to ensure the best possible results. The ideal candidate will be a thoughtful decision-maker who loves data and has the proven ability to lead strategic planning and buying initiatives including deck writing and presentation, budget and channel allocation, and audience development. This is an energetic, supportive, and collaborative team that manages a partnership-driven client and fosters an environment of respect, learning, and development. Responsibilities Oversee a portfolio of digital media clients, with a focus on strategic vision, team management, process refinement, and financial administration Manage all projects to ensure the highest level of quality assurance, performance, and innovation Oversee/Develop DR and Brand strategies that drive client KPI’s including Cost-Per-Acquisition, Unaided Awareness, Intent, Linkage, etc Help clients orchestrate and leverage all available digital platforms including display, video, mobile, social and search to drive measurable results Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights Promote when appropriate, the use of other agency services - research, technology, creative, etc. - in executing the media campaigns and cohesive programs Stay well versed of new technologies and trends to apply strategically to client’s business as well as proactively construct business-building ideas Relationship Development Work collaboratively in planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for digital media Establish and manage relationships with senior media clients as well as be a key agency contact and resource for clients across other disciplines/departments Partner with other brand agency leads to deliver unified cross-platform strategies and ideas Collaborate with agency cross-functional teams to deliver cohesive business solutions and strategies Manages workflow, efficient and profitable servicing of clients, staffing levels, fosters healthy team structure, team assignments Financial Competencies Manage and oversee monthly and end of campaign client billing, digital media budget reconciliations Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality Leadership & Management Keep other agency departments informed about the digital media work produced for clients and best practices Liaise with high-level brand representatives including VPs and CMOs Enforce established agency policies and procedures; work continually Assist in new business efforts as needed Provide leadership/motivation and convey the vision and values of the agency to media staff Critiques, conducts and reviews, performance evaluation of media team to ensure that effective, efficient and profitable staff operations are maintained; working closely with Associate Media Directors and other assigned staff to provide mentorship and guidance to the team Serve as point of escalation for client issues and concerns Qualifications Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights 7+ years of digital media buying experience across all platforms: display, search, mobile, programmatic, and paid social 4+ years of team management experience Proven experience leading a team and Excellent communication and negotiation skills Proven knowledge of digital planning and buying process Strong quantitative skills, including analytical abilities and math proficiency Problem-solver, with the ability to move quickly between tasks, and think clearly under pressure Self-starter with ability to work independently and in a collaborative team setting Strong technical proficiency in Microsoft Office Suite with a heavy focus on Excel Experience utilizing various media tools and systems Additional information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Compensation Range: $119,510 - $171,675 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/4/2025. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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