About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAbout [EssenceMediacom]: A Leading WPP Media BrandEssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.Role Summary and Impact Overview of job
WPP Media is the world's largest media investment company and a part of WPP. We are responsible for one in every three ads seen globally. Currently, we are seeking an experienced Data Analytics Director to join our team. In this role, you will be responsible for leading data product incubation, research, development, and go-to-market strategies. Reporting of the roleThis role reports to: Data Strategy General Manager
3 best things about the job:
1. The opportunity to work in a leading global media agency.2. Collaborating closely with client-facing and tech teams to enable efficient and effective data delivery through data automation and integration. This structured approach will support the team in developing media strategies.3. The chance to work on high-profile data-driven product solutions.
In this role, your goals will be:
In three months: Get onboard the audience planning framework of TCCC and transfer the request landing on platforms.Gain a comprehensive understanding of clients’ request on Yuntu, RACE and Lingxi. Participate in annual plan and contribute in platform data strategy. In six months:Continuously share knowledge of platform data services with planning teams and clients.Create a standard white book that can be leveraged across different categories within TCCC.Sustain a good working relationship with both internal and external partners.Successfully complete at least 6 qualified client data service cases on Yuntu, and Lingxi, and activate the built audience planning framework into campaigns. In 12 months:Take on a leadership role in driving platform service innovation.Continuously upgrade platform data service capability and extend it to new platforms or service opportunities that emerge.
Responsibilities of the role: Deep understanding of platform data tools and able to build client specific operating model. Communicate with key stakeholders and business teams to gather business requirements.Collaborate with internal development resources for product or component development and project management.Introduce products and solutions to colleagues or clients. Skills and ExperienceAt WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:Be Extraordinary by Leading Collectively to Inspire transformational Creativity.Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
What you’ll need: Knowledge or experience in mathematical statistics, data analysis, data mining, etc.Familiarity with Excel, PPT, and other common data analysis tools.Strong logical thinking, written organization, and communication skills.Experience with big platform data tools, such as Yuntu, Lingxi, RACE, etc.Familiarity with marketing models, such as Bytedance O-5A model, capable of analyzing and diagnosing brand audience assets, and designing the implementation path of brand audience assets.Modelling capability is a plus Sharp data analysis and consumer insight mindset, capable of studying consumer psychology based on data, timely grasping the needs of target customers, and making reasonable marketing strategies and operational suggestions.Being careful and rigorous in work, while maintaining an active and open-minded approach.Teamworking spirit, fostering collaboration and teamwork. Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.