Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Director, Brand Marketing will execute comprehensive brand marketing strategies across Versant's entertainment networks (USA, E!, SYFY, Oxygen) and sports properties. This role will lead day-to-day marketing campaign development and execution while providing tactical support to Distribution Sales and Ad Sales Marketing functions. The Director will also manage sports key partnerships marketing execution across our Golf vertical, WWE partnership, Premier League partnership, A10 college basketball partnership, NASCAR, and other developing partnerships.

Key Responsibilities

Campaign Development & Execution

Lead the development and execution of integrated marketing campaigns for network programming and sports propertiesManage day-to-day marketing operations including creative development, media planning, and campaign optimizationOversee multi-platform campaign delivery across linear, streaming, digital, and social platformsExecute brand positioning strategies and ensure consistent messaging across all marketing touchpointsCoordinate with creative teams, agencies, and vendors to deliver high-quality marketing materials

Distribution Sales Marketing Execution

Develop and produce marketing materials supporting Distribution Sales team initiativesCreate presentation materials and promotional assets for affiliate meetings and negotiationsExecute co-marketing campaigns with distribution partners

Ad Sales Marketing Execution

Produce marketing materials and presentations supporting Ad Sales team effortsDevelop advertiser-focused case studies, audience profiles, and engagement data presentationsExecute branded content marketing campaigns and sponsorship activations

Sports Key Partnerships Execution

Execute marketing campaigns for key sports partnerships including:Golf vertical content and partnership marketingWWE partnership promotional campaignsPremier League partnership marketing initiativesA10 college basketball partnership promotionsNASCAR partnership marketing executionNew sports partnerships as they developCoordinate cross-promotional opportunities between sports and entertainment propertiesManage sports partnership marketing timelines, deliverables, and performance tracking

Project Management & Operations

Manage marketing project timelines, budgets, and deliverables across multiple simultaneous campaignsCoordinate cross-functional teams including creative, media, digital, social, and external partnersEnsure marketing campaigns are delivered on time, on budget, and meet quality standardsMaintain marketing calendar and coordinate with programming and sales calendarsTrack campaign performance and provide regular reporting to VP, Brand Marketing

Team Collaboration & Development

Lead marketing coordinators and junior team members on campaign executionCollaborate with senior marketing team members on strategic initiativesServe as primary day-to-day contact for agency partners and vendorsSupport VP in team development and strategic planning initiativesContribute to Versant Marketing Council initiatives and cross-platform collaboration efforts

New Platform Development Support

Execute marketing campaigns and initiatives supporting new streaming partner launch effortsCoordinate tactical elements of go-to-market strategies for new platform partnerships

Qualifications

Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or related fieldExperience: Minimum 7+ years of brand marketing experience in entertainment, media, or sports industriesCampaign Management: Proven track record managing complex, multi-platform marketing campaignsSales Support: Experience creating marketing materials and campaigns that support sales functionsSports Knowledge: Understanding of sports marketing, partnerships, or sports media preferredProject Management: Strong project management skills with ability to manage multiple campaigns simultaneouslyCollaboration: Demonstrated ability to work effectively with cross-functional teams and external partners

Desired Qualifications

Television/streaming marketing experience with understanding of audience measurement and media planningExperience supporting both distribution sales and advertising sales organizationsBackground in sports marketing or sports media partnershipsAgency or in-house brand marketing experienceProficiency in marketing analytics and campaign performance measurementExperience with digital marketing platforms and social media marketingStrong written and verbal communication skills

Key Performance Indicators

Marketing campaign delivery timeliness and qualityCampaign performance metrics and ROI achievementDistribution sales marketing support effectiveness and feedbackAd sales marketing support contribution and utilizationSports partnership marketing execution and performanceBudget management and campaign cost efficiencyCross-functional collaboration effectiveness and stakeholder satisfaction

Growth Opportunities

This role provides development opportunities in:

Strategic marketing planning and brand strategySenior leadership and team management experienceSports marketing and partnership developmentSales organization support and revenue-driving marketingMulti-platform content marketing expertisePreparation for VP-level marketing leadership roles

Required Qualifications
•    Education: Bachelor's degree in Marketing, Communications, Business, or related field
•    Experience: Minimum 7+ years of brand marketing experience in entertainment, media, or sports industries
•    Campaign Management: Proven track record managing complex, multi-platform marketing campaigns
•    Sales Support: Experience creating marketing materials and campaigns that support sales functions
•    Sports Knowledge: Understanding of sports marketing, partnerships, or sports media preferred
•    Project Management: Strong project management skills with ability to manage multiple campaigns simultaneously
•    Collaboration: Demonstrated ability to work effectively with cross-functional teams and external partners
Desired Qualifications
•    Television/streaming marketing experience with understanding of audience measurement and media planning
•    Experience supporting both distribution sales and advertising sales organizations
•    Background in sports marketing or sports media partnerships
•    Agency or in-house brand marketing experience
•    Proficiency in marketing analytics and campaign performance measurement
•    Experience with digital marketing platforms and social media marketing
•    Strong written and verbal communication skills
Key Performance Indicators
•    Marketing campaign delivery timeliness and quality
•    Campaign performance metrics and ROI achievement
•    Distribution sales marketing support effectiveness and feedback
•    Ad sales marketing support contribution and utilization
•    Sports partnership marketing execution and performance
•    Budget management and campaign cost efficiency
•    Cross-functional collaboration effectiveness and stakeholder satisfaction
Growth Opportunities
This role provides development opportunities in:
•    Strategic marketing planning and brand strategy
•    Senior leadership and team management experience
•    Sports marketing and partnership development
•    Sales organization support and revenue-driving marketing
•    Multi-platform content marketing expertise
Preparation for VP-level marketing leadership roles
 

Additional Information:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $115,000 - $150,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.