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Director, Brand Communications - NA Pharmaceuticals (Women's Healthcare)
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Director, Brand Communications – NA Pharmaceuticals (Women’s Healthcare) are to:
The Brand Communications Lead oversees all brand communications for Bayer Pharmaceuticals Women’s Healthcare business in the United States. This role develops and executes creative brand communications campaigns targeted to patients (consumers), HCPs and other key audiences. This individual works at a senior level with marketing and brand teams across women’s healthcare product franchises.
This role contributes to large scale brand initiatives, including brand engagement. This lead delivers 90-day and long-term business outcomes across all areas, bringing significant understanding and expertise about the US healthcare market as well as creative, innovative strategies and approaches to implement brand programs. The ideal candidate must have the ability to work flexibly across the most valuable work to deliver optimal business success.
Women’s healthcare but is an integral member of the NA Pharmaceutical Communications squad. Engages across a variety of communications squads across the NA Communications team as well as global communications and Pharmaceuticals business squads;Understand consumer insights/trends, including opportunities and potential challenges in women’s health to inform and shape forward-thinking communications plans;Use emerging tools like AI and prioritizing out-of-the-box thinking to drive successful campaigns for key audiences;Champion a self-starter mentality by independently initiating high-impact campaigns for key women’s healthcare brands and stakeholder engagement tactics that go beyond routine execution;Leverage deep understanding of the women’s health landscape to create narratives that resonate with diverse audiences, including healthcare professionals, women, and payers;Guides development of a strategic message platform that resonates with target audiences; advances the pharma narrative; and generates positive brand content in paid, earned, shared and owned channels;Leads and executes creative, engaging and timely communications and campaign strategies for product/brand initiatives aligned with key timelines and budget to produce measurable outcomes and successes. Partners closely with corporate, brand and marketing teams;Establishes and strengthens relationships with healthcare and business journalists through deep domain expertise of the healthcare media landscape;Understands Bayer and competitor landscape in women’s healthcare to ensure strategic positioning for Bayer’s launch and portfolio brands and to deliver on Pharmaceuticals’ outcomes in the company’s most critical market;Provides strategic counsel and partnership to brand leaders and agency partners to support positioning the business favorably across marketed and investigational products in women’s healthcare but also across many pharmaceutical brands and focus areas;Collaborates seamlessly with brand and marketing teams and global/US communications colleagues to ensure integrated and successful efforts focusing heavily on milestone communications, scientific data, disease awareness, medical meetings and issues management;Partners with Commercial, Medical, Legal and Regulatory colleagues to create effective communications programs aligned with business priorities;Create key communications materials (i.e., press releases, standby statements, Q&A, key messages, narratives);Supports the development of content and planning/execution for US and global congresses and conferences;Establish a measurement program to set/track goals and adjust programming based on results;Extract the best work from external agencies and manage plans to budget.
WHO YOU ARE
Bayer seeks an incumbent who possesses the following:
Required Qualifications:
Bachelor’s degree;Strong communicator who understands consumer insights/trends and can develop and execute a successful campaign strategy and tactics for women based on these trends;Strong commercial focus and business acumen, including how policy, advocacy and access work and proven ability to apply understanding of market dynamics into strategy;Ability to work collaboratively across functions, departments and divisions within a matrixed structure to achieve business resultsStrong media relations and issues management experience;;Excellent oral presentation and influence skills;A record of success and experience in advising and influencing executive-level leaders;Thinks strategically and executes at an elevated level to support our fast-moving and nimble organization and people-focused culture;A pleasure to work with and highly collaborative, inventive and a self starter;Results focused and regularly considers measurement to drive comms effectiveness;Self-starter who manages ambiguity well, viewing it as an opportunity vs a challenge;Flexible with the ability to shift gears quickly and seamlessly as business and stakeholder needs require;Initiative-taking, out-of-the-box thinker; technologically savvy;Comfortable with medical and science-based content.
Preferred Qualifications:
A minimum of 15 years’ experience with proven record of developing and executing strategic brand communications programs in a pharmaceutical setting.
Employees can expect to be paid a salary between $188,247 to $282,370. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 10/31/2025.
YOUR APPLICATIONBayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.