**Company description** Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. **Overview** The Audience & Media Performance Lead is responsible for driving the strategic implementation, and optimization of audience targeting and media performance initiatives across digital channels that are being built by the Publicis Groupe Solutions team. This role sits at the intersection of media strategy, data activation, and campaign analytics, ensuring that audience insights directly fuel measurable business outcomes. **Responsibilities** Audience Strategy & Activation • Develop and manage audience strategies across channels (programmatic, paid social, CTV, etc.) in partnership with investment and strategy teams. • Collaborate with Audience Solution, data science, and marketing science to develop test and performance frameworks for execution of audience activation. • Lead ongoing performance reviews across campaigns, identifying areas of opportunity and growth for the Teams’ solutions. Cross-Functional Leadership • Serve as the connective tissue between strategy, media, analytics, and client stakeholders to ensure alignment on targeting and performance goals. • Drive integration of data partners (e.g., identity graphs, retail media networks, claims data) into targeting strategies. • Stay ahead of data privacy regulations and platform policy changes to inform compliant audience practices. **Qualifications** • 10+ years of experience in media strategy, digital marketing, or data-driven performance roles. • Proven track record of building and optimizing audience-based media campaigns. • Hands-on experience with tools/platforms such as The Trade Desk, Meta Ads Manager, LiveRamp, Epsilon, or CDPs (e.g., Salesforce, Adobe). • Strong analytical skills and fluency in interpreting campaign performance data. • Excellent communicator who can distill complexity into clear insights and recommendations. Preferred Experience: • Industry expertise in [pharma, retail, CPG, financial services — tailor as needed]. • Familiarity with media mix modeling, incrementality testing, A/B, or MTA. • Understanding of HIPAA, GDPR, CCPA, or other regulatory frameworks affecting media/data. **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . Compensation Range: $152,665 - $212,730 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be August 12, 2025. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. \#LI-RM3 \#DNI