**Director, Affordable Acceleration** **Reports To:** **Senior Director, Affordability Acceleration, C&CL AOU** **Context (Why This Role is Important)** The Africa Operating Unit (AOU) has a significant opportunity to shape the future of the Coca-Cola category by driving the recruitment of mid/low socio-economic consumers who currently cannot afford our products. This involves ensuring our portfolio is accessible in terms of both **pricing** and **distribution** . Our Affordability strategy focuses on five key pillars: **Right Portfolio** - Developing entry packs to address portfolio gaps. **Right Commercial Levers** - Optimizing affordability across pricing and execution. **Right Picture of Success** - Building rituals and scaling up execution excellence. **Right Incentives** - Driving adoption of returnable packaging with adequate incentives and investments. **Governance & Performance Measurement** - Tracking progress through glass investment strategies and capability-building processes. This role will champion the affordability opportunity by ensuring the right portfolio, building long-term system capacity, and closely engaging with country teams and bottlers to overcome roadblocks and deliver against performance targets in a dynamic market environment. **Key Objective:** Lead and execute a significant part of the **Africa Affordability Plan** , rooted in three core strategic pillars: **Right Portfolio Development** **Right Commercial Levers** **Right Consumer Demand Generation Initiatives** **Key Deliverables:** **1. Long-Range Plan (LRP)** + Develop actionable plans that translate Africa's vision into market-by-market priorities for key markets. + Create guidelines for transformative initiatives such as investment requirements, co-investment approaches, occasion activation, and portfolio evolution. + Drive alignment with key bottlers, providing clear guidance for their working teams during the planning phases. **2. Affordability Network Coordination** + Orchestrate the Affordability Networked Team to deliver holistic, actionable plans. + Collaborate with Category, Franchise, Finance, Technical, and Bottler teams to co-create and integrate plans for key markets. **3. End-to-End (E2E) Planning** + Develop **End-to-End plans** from occasion-building strategies to POS activation. + Ensure readiness for fast execution at the start of each annual cycle. **4. Ways of Working & Governance** + Establish productive partnerships with the Affordability team, Franchise Frontline Commercial and Marketing teams, and Bottling partners to ensure effective collaboration. + Share experiences and build system-wide knowledge/capability for delivering at scale. + Governance: + Project management for ABP delivery and development of LRP. + Define clear KPIs, progress tracking, and dashboards to monitor execution. + Drive **Operational Excellence** by integrating key aspects like business planning for packaging development and supply chain coordination. **Key Working Parameters** **Required Experience:** + **12+ years' experience** in critical commercial areas such as Revenue Growth Management (RGM), point-of-sale (POS) execution, or shopper/consumer marketing. + Prior experience managing **Portfolio/Channel P&L** is a strong advantage. + Proven leadership in a complex system environment with demonstrated ability to influence, drive alignment, and execute plans. + Passion for learning (business and cultural contexts) while developing teams and transferring key skills. **Preferred Location:** Based in **Egypt** (preferable). **What We Can Do For You** + **Iconic Brand:** Work on the most recognized brand in the world and be part of developing the brands next chapter. + **Exposure to World Class Leaders:** Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. + **Creative Team Culture:** Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. **Skills** Media Planning; Leadership; Promotional Strategies; Price Management; Marketing Campaigns; Key Performance Indicators (KPI); Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Teamwork; Search Engine Marketing (SEM); Brand Management; Finance Strategy; Financial Forecasting Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.