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Who we are:

Shape a brighter financial future with us. 

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role:

SoFi is seeking a highly motivated self-starter to join our expanding Direct Mail Marketing Team. This person will play a key role in establishing a new campaign process across multiple SoFi products.  Day-to-day activities involve working closely with external vendors and internal cross-functional teams to drive the success of each Direct Mail marketing campaign. Furthermore, this role will support the data and targeting strategy Direct Mail team in developing, executing and reporting on Direct Mail marketing campaign performance. 

This team has ambitious plans for innovation in Direct Mail Marketing and improving our speed to market. To continue this growth we need great talent. And that starts with you.

What You’ll Do:

This role will support the Direct Mail marketing team in the planning, development, execution and performance monitoring of monthly Direct Mail campaigns. This person will mainly support the execution of the three key areas below, but they may also jump in to support other initiatives as needed. 

The day-to-day responsibilities of this role comprise 3 key areas: 

Production Management

Develop, maintain and regularly update campaign matrix spreadsheet, working closely with SoFi cross-functional teams to gather inputs and review for accuracy and quality control Review potential Direct Mail formats, working with the Direct Mail Creative team and multiple print vendors to request samples, recommendations and pricing; and complete various cost analyses of potential Direct Mail formats for testing  Develop and maintain timelines for campaign execution in partnership with Direct Mail Project Manager, using Jira (project management software) Work with SoFi cross-functional teams to coordinate creative development, campaign data selection and approvals to achieve planned mail dates Help the Direct Mail team with quality control checks before final Direct Mail pieces go to print Support QR code development, management and reporting

Campaign Strategy and Reporting

Aid in the creation of content for Direct Mail Campaign performance slides and decks for cross-functional stakeholders Support weekly and ad hoc Direct Mail Campaign reporting by updating performance metrics from various dashboards (e.g. Tableau)  and providing insights on performance Monitor and report on in-home delivery of Direct Mail Campaigns Stay on top of the competitive Direct Mail landscape to support campaign planning and provide insights into direct mail campaign reporting

Vendor Management 

Attend ongoing vendor status calls to manage and report on campaign timelines Act as the Direct Mail team’s point-of-contact to manage ongoing campaign-related communications with various vendors Support the tracking of Direct Mail Campaign costs to support budgeting across multiple product lines Support the processing of vendor invoices to ensure timely payment Support the tracking of Direct Mail Campaign costs to support budgeting across multiple product lines Support the processing of vendor invoices to ensure timely payment What You’ll Need: You will have graduated and your highest level of education is only a Bachelor’s Degree in Marketing, Advertising or related major (Spring 2025 New Grads or within 1 year of graduation) A desire to learn about Direct Mail marketing Excellent verbal and written communication skills Exceptional organizational skills and attention to detail Experience collaborating with internal and external teams Proficiency using Google suite, particularly Google Sheets, to use formulas to create charts, pivot tables, etc. Positive, enthusiastic and compassionate Dedicated to providing high quality work while meeting set deadlines Holds self accountable for the success of the larger good Has great interpersonal skills, a positive can-do attitude and enjoys working with everyone (from vendors to executives) Passion for personal finance, financial products and tech Maintains a positive, optimistic attitude and welcomes change, challenges and new opportunities for growth Nice to Have: Experience working at an ad agency or other marketing role Experience working at a financial company or on financial products  Experience with reporting platforms such as Tableau Able to prioritize and manage completing tasks and show good problem-solving judgment; strives for perfection Adaptable to changes in the work environment is comfortable dealing with frequent change, delays or unexpected events 

Why you'll love working here:

> Internship Benefits: View Link

> Full Time University Grad Benefits: View Link

Internship Highlights include:

In addition to a unique and challenging professional experience, interns will also receive perks such as invites to Member events, and more!

Personalized Mentorship Program Fully stocked kitchen (snacks & drinks) Access to senior leadership, including round tables with executives across all functions of SoFi

 

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.