Kforce has a client that is seeking a Digital Marketing Specialist in Pittsburgh, PA. Summary: We are seeking a creative and results-driven Digital Marketing Specialist to support the development and execution of digital campaigns that drive brand awareness, lead generation, and customer engagement. This role is ideal for a marketing professional with 2-3 years of experience and a passion for data-driven strategy. This is an on-site contract position in Pittsburgh, PA. Key Responsibilities: * Digital Marketing Specialist will plan and implement digital marketing strategies across paid search, social media, email, and display advertising * Manage and optimize content for websites, landing pages, and social platforms to align with brand messaging * Analyze campaign performance using tools like Google Analytics and social insights; provide actionable recommendations * Collaborate with creative teams to develop high-quality marketing assets * Monitor industry trends and competitor activity to identify new opportunities * As a Digital Marketing Specialist, you will maintain and improve SEO/SEM strategies to boost visibility and traffic * Track and report on KPIs such as ROI, CTR, and conversion rates