Welcome page Returning Candidate? Log back in! Digital Specialist of Social & Search Location US-NY-New York Posted Date 6 hours ago(8/28/2025 9:15 AM) Job ID 2467 # Positions 1 Experience (Years) 2 Job Grade 14M Overview

Summary

This role will be hybrid, in NYC. The Digital Specialist of Social & Search, at Involved Media has a concentration in Paid Social and Search Media planning and buying with an additional expertise in influencer paid social activation. This role will actively manage cross platform social media campaigns and be responsible for overall client success.

 

The Digital Specialist will oversee and manage Paid Social campaigns across Meta, TikTok, Snap, Pinterest and other relevant platforms. As well as Paid Search campaigns across Google, YouTube and Bing. Secondarily, they will also launch and Q/A influencer whitelisting campaigns. A successful Digital Specialist will effectively manage the media budget, pacing, campaign set up, QA processes and work with the media team in order to maximize ROI, drive traffic, and scale accounts.

 

The Specialist’s responsibilities include owning certain client relationships, ad campaign setup, QA, troubleshooting, campaign optimizations, data analytics, reporting and more. The ideal candidate will be able to balance high urgency clients, demonstrate strong excel skills; analyze data, extract insights and trends to drive their client’s business forward. This individual is a high achiever, driven to execute individual and team goals, and foster an inspired work environment. 

 

What do you get out of working with us?
As the Specialist of Social & Search, at AMS, you will be working closely with a team of innovative media professionals across a positive, collaborative, and ever-evolving digital environment. Through our consistent pipeline of new partnerships, you will be exposed to the latest technology, measurement, and media solutions that we can offer and upsell to our clients. Our commitment to client stewardship is what sets us apart from our competitors and we at AMS rely on our team of experts to cross-collaborate with each other to position ourselves as subject matter experts and provide guidance to our clients to help them achieve their business goals.

Responsibilities Admin tasks such as pacing and billingTake day-to-day ownership of all aspects of assigned accounts including client, agency and vendor communication as well as campaign budgeting, strategy, creation and optimization. This role is hands-on executionHas proven Paid Social and Paid Search experience and success managing campaigns across Meta, TikTok and Google (additional platform experience are a bonus). Well-versed in performance marketing KPIs, brand building, conversion, and online customer acquisitionDisplay understanding of client goals and performance to develop successful strategies (with the guidance of Supervisor and Director) to exceed campaign expectationsAccurately launch, manage, and execute campaigns in Bid Management platforms, ensuring targeting, tracking and copy, and support client objectivesWork collaboratively with counterparts across Data and Analytics, Media Buying Operations, Media Partnerships, and Digital Integration departments to ensure a unified approach to client successOrganize data into actionable insights and learningsProvide bulletproof recommendations that factor in campaign goals, historical performance, benchmarks, as well as potential issues Qualifications

Requirements 

Bachelor’s degree or equivalent experience is required2+ years of related experience in a Paid Social or Search Media roleIn-depth understanding of campaign success metrics: conversions, pacing, target CPAs, etc requiredProficiency in the following platforms required: Meta, TikTok, and GoogleFamiliarity with A/B and multivariate experiments requiredProficiency in Microsoft Excel, Word and PowerPoint requiredExperience with client communication and presenting information to groups requiredAbility to thrive in a fast-paced environment, process oriented, with the ability to juggle multiple tasks at once. Time management skills are criticalInternal drive for excellence, knowledge and learning new skills

 

Strong Plus

Experience with influencer activation via whitelisting/paid mediaTeam management expertise of at least 1 yearFamiliarity with Pinterest, Reddit and Snap are a plusFamiliarity setting up brand lift study campaigns across social media platformsExperience with doing pacing and billing tasksKnowledge utilizing third party ad serving platforms (E.G. DoubleVerify)Experience with website analytics tools (E.G. Google Analytics, Omniture, WebTrends, Shopify)Experience in utilizing audience and competitor research and analytics platforms (E.G., Resonate, Telmar/MRI, Pathmatics)Experience working on with a variety of budgets in Paid Social & Search accounts a strong plus ($50K- $1M+)Agency or in-house marketing experience is strongly preferred

Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

 

The salary range for this role is $60,000 - $65,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. Involved Media offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.

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