Kforce has a client in Irving, TX that is seeking a Digital Project Manager. Responsibilities: * Lead the development of personalization capabilities using AI/ML Models and intelligent customer segments to deliver context-aware, adaptive user experiences * Define and execute product strategies that connect enterprise data with AI to drive real-time decisioning, content generation, and customer engagement * Collaborate with engineering, data science, and design teams to build scalable, secure, and intuitive platforms that support personalization across the company's digital ecosystem * Partner with ML teams to operationalize ML Models for use cases such as customer intent prediction, dynamic content delivery, and intelligent automation * Champion responsible AI practices, ensuring transparency, privacy, and trust are embedded in every personalization initiative * Use experimentation and analytics to evaluate product performance, identify opportunities, and continuously refine personalization strategies * Proactively understand the customer, translating business goals and end user needs into product strategy - communicating direction and priorities to data engineers and developers for implementation, and managing and grooming the product backlog to create new capabilities * Drive initiatives to unlock comprehensive, user friendly, and actionable reporting for our suite of CRM and Retail Media Network products * Oversee and facilitate the implementation of MarTech data needs across CRM, personalization and Retail Media * Communicate personalization vision and roadmap to internal stakeholders, including adjacent product teams and executive sponsors