Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Digital Product Manager, Lead within PNC's Retail Product Management & Development Digital Design team, you will be based within PNC's footprint with some travel to Pittsburgh required.

We’re building a world-class digital experience team that blends customer obsession, business strategy, and innovative experience design. As a Digital Product Manager, Lead you’ll operate at the intersection of product management and design, acting as a trusted partner to product, delivery, technology and other business teams. Your goal will be to create digital experiences that drive conversion, engagement, and satisfaction.

• Digital Strategy, Journey, and Experience: Own digital experiences for key product areas, from discovery to delivery—helping to frame problems, craft solutions, and validate through testing.
• Product Partner Leadership: Be a frontline collaborator with Product Managers—helping define MVP scopes, participate in roadmap planning, and identify experience opportunities.
• Customer-Centered Problem Solving: Champion customer research, user analytics, and data insights to ensure we’re solving the right problems. Bring deep empathy for users, paired with the pragmatism to focus on impactful solutions.
• End-to-End Experience Thinking: Understand all steps of the funnel with a desire to make each step valuable and meaningful in the client journey – where do users navigate from and where do they go next; challenge the status quo
• Influence and drive an experience first culture: Actively participate in product reviews and design critiques, mentor peers, and help elevate experience standards through new product deliver and ongoing enhancements that drive customer loyalty, primacy, and satisfaction
• Product Fluency and Market Awareness: You understand product strategy, can contribute to business cases, and know how to balance user needs with business goals. Know the market, your customer, and the proper product fit.
• Visual Thinker First: Present customer journeys through a series of screens and actions, but understand the data requirements needed to bring the customer experience to life
• Tool Proficiency: skilled in design collaboration tools such as Figma, Mural, or Miro; comfortable digging into analytics through tools such as Adobe Analytics, Glassbox, or Google Analytics
• Storytelling: Able to walk partners, leaders, and other stakeholders through a client journey emphasizing the experience and outcomes; Ability to influence partners and stakeholders, bring people together, and drive clarity in the customer journey

• Supports and executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
• Completes analysis of digital experience trends, and third-party requirements as necessary, in support of the development of new and existing digital experiences. Supports business case development.
• Makes effective recommendations for the development and design of new and existing digital experiences. Supports & manages the development, production, roll-out or promotion of digital experiences.

This is a remote position. Work may be performed from a quiet, confidential space in a home location, approved by PNC. This position may not be available in all geographic locations.

Job DescriptionExecutes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences. Prioritizes and decisions recommendations. Supports business case development.Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity. Manages the development, production, roll-out or promotion of digital experiences.Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Participates in product-specific marketing initiatives. May participate in client facing activities. As part of the first line of defense, supports risk management, compliance, and audit needs.Supports business, financial, and customer experience results of digital experiences and effectively recommends modifications in experiences and/or marketing to improve results.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred SkillsAgile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, Wireframing

CompetenciesBusiness Acumen, Competitive Environment, Data Gathering and Reporting, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Marketing Strategy and Positioning, Product Development Life Cycle, Project Management, Solutions Development

Work ExperienceRoles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

EducationBachelors

CertificationsNo Required Certification(s)

LicensesNo Required License(s)

Pay Transparency

Base Salary: $65,000.00 – $164,500.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 07/28/2025, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses.  Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace.  We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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