**About Abbott** + At Abbott, you’ll be part of a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. + Abbott has been present in Vietnam for 30 years, making a meaningful impact on public health through a wide range of science-based nutritional products, diagnostic tools, pharmaceuticals, and vascular access devices. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life. Are you a data-driven digital marketer with a passion for digital performance and innovation? Abbott is looking for a **Digital** **Performance Manager for Nutrition business** to lead and optimize our digital campaigns across multiple channels, driving acquisition and direct-to-consumer (D2C) growth. Working Location: Me Linh Point Tower, 02 Ngo Duc Ke, District 1, HCMC **🔍 What You’ll Do:** **Performance Marketing** + Collaborate with brand teams to manage digital marketing channels including social media, affiliates, CRM, and website for acquisition campaigns + Work closely with agencies to monitor daily campaign performance and ensure alignment with monthly targets + Analyze digital performance across channels, optimize media mix, and provide actionable insights to improve ROI + Identify issues impacting campaign performance and propose quick, effective media solutions + Coordinate with CRM team to track lead volume, quality, and new user acquisition **Direct-to-Consumer (D2C) Marketing** + Co-develop online sales targets with Brand Managers and build digital plans to achieve them + Manage agency execution to ensure efficient ROI across digital campaigns + Oversee website implementation and digital tracking tools (e.g., GA4, e-commerce reports) + Explore new digital channels and innovations to expand D2C penetration + Conduct A/B testing to refine tactics and improve campaign effectiveness + Support creative production and promotional schemes tailored to each digital channel **✅ What We’re Looking For:** + **3–5 years** of experience in **Digital Media or Performance Marketing** , preferably with agency background + Strong understanding of **social media platforms** (Facebook, Google, TikTok, etc.) and lower-funnel optimization + Bachelor’s degree in **Marketing, Communications, Business Administration** , or related field + Proficient in **English** (verbal and written) + Highly analytical, data-driven, and detail-oriented + Able to thrive in a fast-paced, high-pressure environment + Strong organizational and multitasking skills **🌟 What Makes You a Great Fit:** + Self-motivated and responsible with a growth mindset + Quick with numbers and confident in performance analysis + Strong communication and collaboration skills + Passionate about digital innovation and continuous improvement An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com