**Overview** Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s. **Responsibilities** • Ensure the effective operational management of all digital media campaigns in your portfolio. • Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency’s production team. • Be fully accountable and responsible for all digital implementation requirements. By: Implementation plans • Building implementation plans in line with the strategic requirements and KPI’s • Continuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made) • Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other) • Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI’s etc. • Plan and load bookings using Publicis Starscape tool (training will be provided) Campaign Management and AdOps Alignment • Briefing implementation plans into PowerHub tool to execute the plans in real time (training will be provided). • Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend. • Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction. • Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live • Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives • Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance Tracking, Tagging & Taxonomy • Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised • Ensure QA testing happens on all campaigns • Ensure taxonomy is implemented correctly and in line with the brand requirements • Ensure the correct tagging is implemented Creative Agency Alignment • Send chase lists to the creative agencies in line with the implementation plans • Chase the creative agencies for the delivery of creative elements for campaign management execution • Flagging creative delays with client that affect go-live or pacing • Ensure creative agencies are delivering best-practice creative, on time and on brief • Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets Strategy Alignment • Align on strategy requirements and deliverables before building implementation plans • Provide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy. Post & Interim Campaign Reports • Drive the delivery of interim and post campaign reports • Ensure the data accuracy of reports • Ensure correct formatting of the reports • Ensure benchmark and all required information is included in the reports Buying & Billing Alignment • Collate all invoices • Check flow-plan actualisation • Send billing pack and revised CE’s to byer Other Reporting • Weekly spend tracking • Weekly creative delivery tracker • Weekly - Optimisation report o Recommendations for improvement o Key insights into the campaigns performance o Optimisation recommendations • Regional requests • Input into close-out reports **Qualifications** Experienced cross-platform campaign management and implementation planning. Ability with speed and accuracy.