Overview Location Overview Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference. Job Overview The primary role of Digital Media Operations Specialist is to maintain the integrity and performance of ad accounts, integrating new vendors, managing ad systems and generate platform pixels. Responsibilities 1. Ad Account Governance: • Establishing and enforcing policies and procedures for ad account management. • Monitoring ad account performance and compliance with industry standards. • Conducting regular audits to ensure account integrity and security. 2. Ad Account Hygiene: • Regularly cleaning and organizing ad accounts to remove outdated or irrelevant data. • Ensuring accurate and up-to-date information is maintained within ad accounts. • Implementing best practices for data management and reporting. 3. New Vendors Plug-In: • Evaluating and onboarding new advertising vendors. • Ensuring new vendors are integrated smoothly into existing systems. • Managing relationships with vendors to optimize performance and resolve any issues. 4. Ad Systems Pixels Generation: • Creating tracking pixels from ad platforms. Qualifications Advertising Platforms In-depth knowledge, eg. -Google Ads, DV360, Campaign Manager (CM360) -Meta Business Manager, Amazon Ads, etc. -DSPs (e.g.The Trade Desk) -Ad verification eg. Double Verify Tag Management -Understanding of ad tags Troubleshooting & QA -Ability to identify and resolve ad delivery issues Analytics & Reporting, eg. -Google Analytics -Comfortable generating campaign reports Understanding of ad account migration process Understanding of ad account hygiene and security Attention to Detail Project Management Tools, eg. Monday.com Proficient in English