Job Description

As the Digital Media & CRM Lead for Korea, you will be responsible for driving our digital marketing and CRM strategy to grow traffic, strengthen brand awareness, and build lasting customer relationships.

Reporting to the E-commerce & Marketing Manager and working closely with both global teams and local agencies, you will manage all paid media and CRM activities, ensuring local relevance while aligning with global brand direction.

What you will do:

Digital Marketing

Develop and execute the local digital marketing strategy to drive qualified traffic, brand engagement, and sales growth.Manage and optimize paid media channels (paid social, SEM, affiliate), including budgeting, campaign execution, testing, and performance analysis.Collaborate with the global digital marketing team to align objectives, share insights, and ensure consistency.Monitor, analyze, and report performance across all digital touchpoints with a focus on ROI and actionable insights.Explore and test new digital platforms and media opportunities relevant to the Korean market.

CRM & Customer Lifecycle Management

Own the local CRM strategy and execution, from customer acquisition to retention and reactivation.Implement data-driven CRM initiatives that drive engagement, loyalty, and customer lifetime value.Define and track CRM KPIs, ensuring continuous optimization of campaigns and tactics.Manage day-to-day CRM operations, campaign development, segmentation, and personalization.Collaborate with internal and external stakeholders to develop compelling CRM campaigns and journeys.Conduct data mining and audience analysis to uncover actionable customer insights.

Cross-functional Collaboration & Reporting

Work closely with the E-Commerce team to support performance goals and enhance digital conversion.Maintain strong relationships with media agencies and digital platform partners.Provide regular reports on digital and CRM performance (daily, weekly, monthly, quarterly).Act as a key contributor to the overall marketing planning process, bringing local market expertise and customer-centric thinking.

QualificationsBachelor’s degree in Marketing, Communications, or related field.Minimum 3 years’ experience in digital marketing and CRM, ideally within fashion or consumer retail.Proven track record in managing paid media channels and CRM tools/platforms.Experience with Google Analytics, Google Ad Manager, Facebook Ads Manager, and affiliate marketing platforms.Strong analytical mindset with the ability to interpret data and generate actionable insights.Deep understanding of the Korean digital landscape and customer behavior.Highly organized, self-motivated, and able to manage multiple projects in a fast-paced environment.Fluent in English and Korean.

Additional Information

This is a permanent position based in Seoul, South Korea under local employment terms

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive:

H&M Group staff discountFlexible work arrangementsCelebration of Long Service AwardHIP - H&M Incentive Program for Long service employeeChildcare / Family Care LeaveHealth checkupWellness benefit Paid leave / Sick leaveVolunteer benefit

Inclusion & Diversity

At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process. 

& Other Stories offers fashion-loving women a wide range of shoes, bags, accessories, beauty and ready-to-wear – all equally important for the whole look. We inspire women to create their own personal style and expression. Our ateliers design diverse collections with great attention to detail and quality, always with modern femininity in mind. Learn more about & Other Stories here.

In this role you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and, from the office, as and when required. While remote working is an integral part of our part of our offer, occasional office presence will be required to foster strong collaborations and team work.

Please upload an English CV.

Kindly note this position is offered on a local contract, therefore you should have the legal right to work in Japan before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

Please note this position is offered on a local contract, therefore you should have the legal right to work in South Korea before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!