Job Purpose:

Responsible for supporting the Digital Marketing Manager in development and execution of digital campaigns and content that promote Sycuan Casino Resort’s gaming, hotel, dining and entertainment offerings. This role manages day-to-day digital content, email marketing, and paid media trafficking ensuring campaigns are delivered on time, on brand, and in alignment business objectives.

Job Duties and Responsibilities:

(Note: Duties and responsibilities may be added, deleted, or changed at the sole discretion of Sycuan Management at any time)

· Execute and schedule digital campaigns across social media, email, website, and paid channels under guidance of Digital Marketing Manager and in collaboration with Digital Marketing Content Manager.

· Collaborate with internal teams (F&B, Hotel, Casino Operations etc.) to gather campaign assets and promotional details.

· Supports website updates and ensures accuracy of promotions, event listings, and booking links.

· Supports Digital Marketing Manager in preparing performance summaries, identifying trends and opportunities for optimization.

· Responsible for ensuring promotions, offers, awards, and newsletter are all distributed according to digital marketing plan and content calendar

· Provides effective leadership by routinely meeting with direct reports, fostering open communication and cooperation between team members, encouraging professional training and development, and providing coaching/guidance and feedback on performance. Responsible for hiring qualified team members

Job Specifications:

Education and Experience:

Essential:

· Bachelor's Degree in Marketing, Business or related field or equivalent experience

· 2 years of hands on digital marketing experience

· Experience in creating and maintaining marketing and project plans

· Strong organizational and communication skills with attention to detail

· Ability to manage multiple deadlines in fast paced environments

 

Desirable:

· Digital marketing experience in gaming or hospitality environment

· Experience in a casino, resort, or entertainment environment

· Experience working with Marketing Cloud(Salesforce), specifically AMPscript is preferred

· Experience in HTML/CSS for email Template editing

· Leadership and or Supervisory experience

 

Skills and Knowledge:

Essential:

· Ability to supervise and coordinate multiple marketing campaigns

· Ability to support content development and production

· Ability to monitor and report on customer satisfaction

· Ability to think strategically while understanding the business from both a consumer and business perspective

· Ability to identify and analyze data and make sound recommendations

· Ability to present relevant and/or complex IT concepts in a clear and concise manner to non-technological audiences

· Ability to maintain professionalism and composure

· Ability to prioritize and perform multiple tasks and assignments

· Ability to interact effectively with team members, clients and vendors

· Ability to work independently

· Ability to navigate email service programs, social media and relative digital channels

· Outstanding English verbal and written communication skills

· Ability to understand and follow verbal and written directions

· Ability to accept constructive criticism

· Ability to work effectively with minimal supervision

· Working knowledge of MS Outlook, Word and Excel

· Ability to work in a smoking environment

· Ability to appear for work on time

· Schedule flexibility to occasionally work evenings, weekends, holidays and offsite as required

 

Supervisory/Managerial Accountability:

Direct: Digital Marketing Social Media Coordinator; Digital Marketing Coordinator

Indirect: None