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Job Purpose:Lead the marketing initiatives of the DHL Fulfillment Network, playing a strategic and tactical role in strengthening the brand and supporting business objectives. Oversee and manage digital marketing strategies and initiatives.
Key ResponsabilitiesDigital Campaigns and B2B/B2C Strategies
\n\nParticipation in strategic discussions for digital campaigns, focusing on Google Ads and LinkedIn Ads.\nCollaboration with the global agency responsible for optimizing Google Search campaigns, with weekly meetings for analysis and adjustments.\nMonitoring trends in the B2B e-commerce sector to identify relevant business opportunities.\n\nContent and Communication
\n\nPlanning and creating content for social media.\nTranslation and adaptation of global materials for the local market, ensuring message consistency.\nUpdating the DFN website with locally developed and translated materials.\n\nBusiness Interaction
\n\nFollow-up with sales and operations teams to understand the evolution of the solution in the market and develop campaigns in line with business needs.\nDaily qualification of leads to support the sales pipeline.\nInteraction with global teams for alignment, information sharing, adaptation, etc.\n\nSupport for Events and Promotional Materials
\n\nOrganizing support actions for events, including invitations, communication, logistics, and strategic alignment.\nDevelopment and creation of promotional materials and giveaways to increase market recognition of the solution.\n\nWho We Are Looking For:\nAdvanced English (will be working with global teams)\nTechnical Knowledge of Digital Campaign Activation\nKnowledge of Google Ads and LinkedIn Ads\nAnalytical skills\nExperience in planning, executing, and analyzing digital marketing campaigns across various channels, such as social media, email, SEO, and PPC\nExperience in monitoring and analyzing the performance of digital marketing efforts using analytics tools, making data-driven decisions to optimize campaigns\n\n
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Please attach your CV in English so that it can be considered in the process.
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