**Job Summary** We are seeking a skilled Digital Marketing Specialist with 2 to 4 years of experience proficient in Turkish to join our team. The ideal candidate will have expertise in the ISV and Hi-Tech domains working in a hybrid model during day shifts. This role involves developing and executing digital marketing strategies to enhance brand presence and drive business growth. **Responsibilities** + Develop and implement comprehensive digital marketing strategies to enhance brand visibility and engagement. + Collaborate with cross-functional teams to align marketing strategies with business objectives. + Analyze market trends and customer behavior to identify opportunities for growth. + Create and manage digital content across various platforms to engage target audiences. + Optimize digital campaigns using data-driven insights to improve performance and ROI. + Monitor and report on the effectiveness of marketing campaigns making recommendations for improvement. + Utilize SEO and SEM techniques to increase website traffic and improve search engine rankings. + Manage social media channels ensuring consistent brand messaging and engagement. + Coordinate with external vendors and agencies to execute marketing initiatives. + Stay updated with the latest digital marketing trends and technologies to maintain a competitive edge. + Conduct market research to understand customer needs and preferences. + Develop and maintain relationships with key stakeholders to support marketing efforts. + Ensure compliance with industry regulations and best practices in all marketing activities. **Qualifications** + Possess a strong understanding of digital marketing principles and strategies. + Demonstrate proficiency in speaking and writing Turkish fluently. + Have experience in the ISV and Hi-Tech domains understanding industry-specific challenges and opportunities. + Show expertise in using digital marketing tools and platforms for campaign management. + Exhibit strong analytical skills to interpret data and make informed marketing decisions. + Display excellent communication and interpersonal skills to collaborate effectively with teams. + Be adaptable to a hybrid work model balancing remote and in-office responsibilities. Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.