Digital Marketing Senior Specialist

At Alorica, we exist to make lives better…one interaction at a time by creating insanely great customer experiences. We’re looking for a talented Digital Marketing Senior Specialist to join our growing global marketing organization (GMO) team and help us build a best-in-class digital strategy experience for prospective and current clients.

As a Digital Marketing Senior Specialist, you will support Alorica’s account-based marketing initiatives, campaign and lead generation efforts, and data/platform integrations. You will play a key role in establishing, maintaining, and continually refining nurture, drip, and personalization campaigns across platforms, and be responsible for the execution and health of marketing automation initiatives.

Since you’re a team player, this will also mean working collaboratively with Marketing Managers, IT, Creative, and internal clients to collaborate, identify, design and implement effective, engaging solutions.

 

Responsibilities:

Create, manage, and execute ABM programs in partnership with the Growth team that will attract, engage, convert, and grow strategic accounts. Communicate ABM plans, deliverables, and milestones to senior and executive leader teams Work with Growth and GMO to deploy account-specific tactics to deliver personalized content aligned to the buying journey Monitor internal processes and communications to ensure emerging technologies and cross-portfolio marketing and campaigns are fully integrated into all appropriate ABM marketing plans Conduct A/B testing of messaging and tactics to continually optimize response and conversion rates Help drive the ongoing connection and feedback loop between data, targeted accounts, and campaign performance Understand the full lifecycle of the customer journey and be able to optimize for conversion at all points of funnel Support new marketing channel expansion and process improvements and identify/maintain opportunities for data and tech stack integrations and automated workflows Extract data from Salesforce, Google Analytics, and other systems to derive in and optimize performance Contribute to the development, implementation, and improvement of digital marketing strategy through weekly and monthly analytics reporting

Qualifications:

Minimum of two-three years of professional experience in related roleUndergraduate degree (B.A. or B.S.) Extensive experience with marketing automation platforms (ideally Marketing Cloud Account Engagement aka Pardot) and CRMs like SalesforceFamiliarity with ABM platforms like Demandbase and 6senseExperience with Looker Studio, PowerBI, Tableau, Alteryx, Python and Big Data Query a plusExceptional collaboration, teamwork and interpersonal skills while always championing the user experienceThe ability to prioritize, multi-task and execute quickly, while still following best practices in a fast-paced environment A love of staying up on digital trends and making recommendations on how and when to use those technologies to meet our digital needs