Title- Digital Marketing Specialist

Location – Bangalore

Make A Difference for Those Who Make the World™
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Come Make the World with Us
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Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY®, and BLACK+DECKER®

At Stanley Black & Decker, we value people who love to learn, grow, and be acknowledged for their valuable contributions. You’re not intimidated by innovation; in fact, you embrace it. You understand the power of doing your job while doing a world of good—and you’re ready to make an impact.

POSITION OVERVIEW:
In this role, you will develop and execute multi-channel digital marketing and eCommerce strategies that drive customer engagement (B2C and B2B), lead generation, and brand awareness. You will manage third-party agencies, ad networks, and other service providers while partnering closely with cross-functional teams—eCommerce & digital marketing developers, product managers, sales managers, SBU leaders, and business stakeholders—to build scalable solutions that keep our digital presence fresh and effective.

• Lead vendor relationships and contract management with creative, media buying, and production agencies, ensuring clear debriefs and smooth execution of campaigns across India and export markets.
• Develop and implement comprehensive, multi-channel digital strategies that span content marketing, social media, eCommerce, web, search, applications, and digital advertising (SEO, marketing automation, etc.).
• Oversee day-to-day social media activity (planning, posting, engagement, community management) to maintain brand consistency and manage leads through channels such as Indiamart, WhatsApp, Facebook, LinkedIn, and other digital platforms.
• Create impactful and locally relevant digital content (images, videos, infographics) by collaborating with global and local product managers, GCX teams, and creative agencies to ensure brand guidelines are met.
• Lead demand generation campaigns and manage resources, budgets, and optimization to boost ROI and achieve business goals—driving quality leads into the sales pipeline.
• Partner with Commercial IT and other internal teams to evaluate and enhance digital tools and platforms, including app development, connected tools, and responsive sites/landing pages.
• Ensure digital catalogs are current and aligned with quarterly product priorities by working closely with SBU leaders and marketing teams.
• Maintain ongoing, clear communication with all stakeholders, including channel partners, to align on digital order management tools, campaign rollout, and training needs.
• Use analytics and reporting tools (e.g., Google Analytics) to track and measure campaign performance, provide insights, and recommend data-driven optimizations.

QUALIFICATIONS & PREREQUISITES:
• 5-8 years of experience in digital marketing, social media, and eCommerce.
• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field (preferred).
• Demonstrated proficiency in web development and marketing projects, working closely with IT on integrations.
• Strong knowledge of web marketing tools, CMS platforms, social media, SEO, and marketing automation.
• Proven ability to manage third-party vendors and agencies, balancing creative excellence with budgetary targets.
• Familiarity with content management systems, product information management systems, and digital asset management platforms.
• Experience with mobile marketing and commercialization, including mobile app development and responsive design.
• Strong computer, analytical, and organizational skills; exceptional follow-through on execution.
• Excellent communication skills—verbal, written, and interpersonal—and the ability to collaborate across diverse teams.
• Independent, creative self-starter with strong problem-solving skills and an entrepreneurial spirit.
• Ability to multi-task, prioritize tasks in a fast-paced environment, and bring value-added thinking to cross-functional business processes.

THE DETAILS:
• Competitive salary.
• Insurance coverage for Medical, Life & Disability.
• Covered under all Employee Assistance Services and Wellness programs.
• Discounts on Stanley Black & Decker tools and partner programs.

AND MORE:
• GROW: Join a global company with 20+ brands and develop your skills through multiple career paths.
• LEARN: Access a wealth of learning resources, including our Lean Academy and Coursera®, to continuously build your expertise.
• BELONG: Be part of an inclusive environment that values diversity, equity, mutual respect, and collaboration.
• GIVE BACK: Contribute to positive change locally and globally through volunteerism, community outreach, and sustainable business practices.

If you’re excited to shape the digital future while making a meaningful impact, we’d love to meet you. Apply today and build your career with Stanley Black & Decker!

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.