The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Our continued growth has created an opportunity to join us as a Digital Marketing Analyst **Position Overview:** The Digital Marketing Analyst is responsible for tracking, measuring and reporting on our digital marketing programs, including search engine marketing (SEM)/pay-per-click (PPC), paid social, display, video advertising and other digital paid advertising campaigns using in-house and agency services _._ The analyst provides custom analysis and insight to ensure the continued success of marketing programs, evaluates new opportunities to maximize the growth of the online channel, and consults with key stakeholders within the internal team and our agency partners. **Duties & Responsibilities:** + Monitor and maintain campaign budgets and pacing + Support development of optimization recommendations and/or testing plans + Pull and analyze data to inform campaign reporting and help build insights + Granular maintenance of monthly billing cycle + Partner with the agency to analyze key performance indicators daily, weekly, and monthly and deliver insights + Strives to improve the ROI for our marketing budget continuously + Maintains a deep understanding of the trends and changes in the Digital Marketing arena + Serves as liaison with digital marketing agency of record for data quality and reconciliation + Updates and maintains data sources and databases to support Digital Marketing reporting and analytical needs **Requirements, Competencies, and Certifications:** + Strong time management and organizational skills; anticipate obstacles, adjust priorities as needs change, and keep others informed of progress + Excellent interpersonal skills. Self-motivated and adaptable in a fast-paced, dynamic, deadline-driven environment. + Proficient in Microsoft Office, Excel, Looker Studio and/or Tableau (including cross-cell, file referencing, pivot tables, visual graphs, and trending data) + Strong written and oral communication skills **Education & Experience:** + Bachelor’s degree in marketing or related fields and at least 3-5 years’ experience of digital marketing campaigns reporting and analysis. Salary: 70-80k, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match