Overview

Crocs Korea is looking for a Digital Marketing Specialist to drive growth across paid, affiliate, and owned media channels. This role will manage digital campaigns, analyze performance, and support cross-functional initiatives to boost traffic, engagement, and revenue. Ideal for a hands-on marketer eager to make an impact in a fast-paced eCommerce environment.

What You'll Do

Paid & Affiliate Media

Execute paid campaigns (Search, Retargeting, Social, Display) with agency support

Manage affiliate programs (promotions, coupons, cashback)

Explore and test new media channels

Owned Media & CRM

Manage digital touchpoints (Email, Kakao, App) to drive retention

Align content and messaging with brand and business goals

Use segmentation and personalization to grow reach and loyalty

Analytics & Optimization

Track KPIs (revenue, ROAS, CTR, CVR), generate insights

Recommend actions to improve campaign performance

Commercial & Technical Initiatives

Support eCommerce traffic and conversion efforts

Collaborate on technical projects to enhance marketing infrastructure

Operational Support

Coordinate POs, PRs, and budget tracking with Finance

Ensure timely execution of marketing activities

What You'll Bring to the Table

ducation

Bachelor’s degree

Experience

3–6 years in digital marketing, ideally in FMCG, fashion, or eCommerce

Proven experience managing performance media and driving results

Technical project experience a plus

Skills & Competencies

Strong grasp of digital funnels and performance metrics

Able to juggle multiple campaigns with precision

Analytical, data-savvy, and insight-driven

Proficient in tools like Google Analytics or Adobe Analytics

Collaborative communicator with a proactive mindset

 The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

 

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

 

Job Category: Corporate