JOB SUMMARY

The Digital Marketing Manager would report directly to the Senior Vice President- Marketing and be responsible for the successful use of digital tools including the company webpage, search engine optimization, identifying potential customers and opportunities through databases, email campaigns, social media, and electronic forms. They would also be responsible for measuring and reporting the performance of all campaigns.

 

 

 

 

Essential Functions

Essential Function

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains our social media presence.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Collaborates with agencies and other vendor partners.

Evaluates emerging technologies and implements best practives

Provides thought leadership and perspective for adoption where appropriate.

• Performs other duties as assigned

• Complies with all policies and standards

 

 

 

 

 

Required for All Jobs

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Performs other duties as assigned

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Complies with all policies and standards