Insight Globals client is seeking a data-driven Digital Marketing Manager to lead the strategy and execution of our digital campaigns across all products and services. This hands-on role is perfect for someone who thrives on optimizing performance, driving lead generation and engagement, and scaling digital impact across platforms.

Key Responsibilities
Email Marketing & CRM:
Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners.
Integrate CRM and Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing.
Use A/B testing, analytics, and dynamic content to improve engagement, click-through, and conversion rates.
Track and report performance across platforms including Salesforce Campaigns.
Lead Generation & Paid Media:
Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads.
Implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, WordPress, and Power BI.
Optimize conversion funnels and execute remarketing strategies to re-engage prospects and increase applications.
Website & SEO:
Oversee content and performance of our WordPress site to ensure seamless UX and strong SEO.
Execute on-page and off-page SEO tactics to grow organic traffic and improve search visibility.
Analytics & Optimization:
Own Google Analytics (GA4), Tag Manager, and dashboard reporting to monitor campaign performance and user behavior.
Ensure data accuracy across channels and align KPIs with business goals.
Identify and resolve conversion bottlenecks using data insights.
Compliance & Privacy:
Ensure all digital marketing practices comply with GDPR, CCPA/CPRA, and global data privacy laws.
Manage cookie consent platforms and advise on privacy-first strategies.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here.

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .