Description:

Reporting to the Senior Director, Institutional Marketing & Sales Operations, the Digital Marketing Manager will help develop, deploy, and optimize subscriber acquisition campaigns for the Amneal Direct Portal. This role manages digital campaigns across email, SEM, paid social, display retargeting, and content marketing networks while overseeing the creation of marketing assets. The manager will track and report on campaign performance, analyze data across advertising and customer platforms, and deliver actionable insights. They will also lead onsite acquisition tactics and optimize campaigns through testing strategies, partnering with vendors as needed.

Essential Functions:

Monitor, analyze and report on the performance of digital marketing campaigns, using data from ad platforms for reporting views, often presented in spreadsheets and decks, pulling in campaign data from advertising, analytics and customer data platforms to analyze, interpret and present campaign/acquisition learnings. Manage the collective onsite customer acquisition tactics, onsite marketing solutions and house advertising inventory.  Experience optimizing campaigns via A/B and multivariate testing of creative, landing pages, media buying and audience targeting Work with vendors who support various marketing/acquisition channels