As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.

 

 

You will be part of

 

Hiab offers a variety of different career possibilities for different backgrounds and ambitions, so whatever your passion is, we may just have the job for you! We want to bring in new expertise and fresh ideas, while providing our existing employees with new and interesting career opportunities. Your talent, experience and passion may just be what we seek or need to shape the future of Hiab and our industry. We offer as well: 

 

Employees First way of life: all of us should experience Easiness, Empowerment and Excellence every day at work Comprehensive benefit package including; health, vision, dental, company-paid & voluntary life insurance upon first day of employment 401k program with 6% company match Personal time off and company-paid holidays Opportunities for career growth and competitive salary commensurate with experience Paid training Company mentoring program Tuition reimbursement for job-related continued education Referral Program You may also be provided with a company cell phone, laptop and/or credit card, all to be used for the purpose of conducting company business Purpose of the position

 

Plan, execute, and manage digital marketing for Hiab US in cooperation with DIV and CSC, including SEO, SEM, email marketing, and social media. Establish and execute a digital marketing strategy to distribute content. Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.

Main tasks and responsibilities

 

Develop and implement online marketing strategies, such as SEO, PPC, email, and social media campaigns for the North America market Create and manage engaging online content, such as blog articles, videos, graphics, and ads; and monitoring and analyzing their performance Manage and grow the digital presence of the company or brand in various platforms for the region Stay up to date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve Ability to work closely with our global digital marketing team Manage our third-party digital marketing agency  Manage budget accordingly Be able to analyze campaigns and make recommendations, whether it is a replacement of ad creatives, a technical change in the ad set up or a full restructure of a campaign Responsible for understanding the unique marketing strategy for each line of business and creating tailored marketing plans to achieve the specific goals of each Oversees the execution of marketing plans, ensuring they are delivered on time and within budget, while effectively measuring and analyzing their performance to drive continuous improvement Some travel required: local up to 25% and international up to 5% Other duties as assigned

 

Accountabilities:

 

Working in partnership with the Product & Sales Support Team, manage and administrate the development of digital marketing campaigns to meet objectives for all paid and organic digital activities Execute multi-channel initiatives and campaigns across prospect and customer lifecycles, ensuring the alignment of communications, messaging and direction across all channels establishing budget guidelines, documenting processes, and providing informed support Identify effectiveness and impact of marketing initiatives with tracking and analysis, and optimize accordingly Present ideas and final deliverables to the Product Support Team, pertaining to digital marketing programs, strategies, and budgets What you’ll need to succeed

 

Education:

 

Bachelor’s degree in Marketing, Communications or other related field of study

 

Working experience:

 

5-10 years of experience in the digital media buying space, with focus a on paid social, SEM and programmatic Experience in digital marketing, or a related field Experience with LinkedIn, META Ads or other marketing platforms Experience with SEO and SEM strategy and keyword research Experience with and comfort working in multi-cultural, multi-discipline organization is an advantage Experience with working in a matrix organization is an advantage Experience from an agency (not required)

 

Skills and competencies:

 

SEO knowledge In-depth knowledge of current digital trends Proficiency in photo and video editing software Understanding of website analytics tools, such as Google Analytics Analytical mind, with a passion for measuring data Creative digital concept development skills Strong problem-solving and troubleshooting abilities Ability to follow projects and tasks through to the end Great collaborations skills

 

Personal attributes or qualities: 

 

Finds our company values: caring, reliable and pioneering appealing and he/she can relate to these and how they will affect the responsibilities and accountabilities of the position High sense of urgency Service and customer focused Passionate about driving performance improvements Process oriented Interested to join?

 

If you are excited about this opportunity, please submit your Resume/CV today for consideration!

 

HIAB USA is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran status, genetic information, or any other legally protected characteristic. All employment decisions, including recruitment, hiring, and training, are based on merit, qualifications, and business needs. 
#LI-ONSITE

 

Hiab (Nasdaq Helsinki: HIAB) is a leading provider of smart and sustainable on road load-handling solutions, committed to delivering the best customer experience every day with the most engaged people and partners. Hiab's premium equipment includes HIAB, EFFER and ARGOS loader cranes, MOFFETT and PRINCETON truck mounted forklifts, LOGLIFT forestry cranes, JONSERED recycling cranes, MULTILIFT skiploaders and hooklifts, GALFAB roll-off cable hoists, ZEPRO, DEL and WALTCO tail lifts, and the service brand HIPERFORM, a comprehensive suite of smart solutions that help maximise the life-cycle value of Hiab’s equipment.  
As the industry pioneer, Hiab continues to make on road load-handling smarter, safer and more sustainable to build a better tomorrow. Globally, Hiab is represented on every continent through its extensive network of 3,000 own and partner sales and service locations, enabling delivery to over 100 countries. The company's continuing operations sales in 2024 totalled approximately EUR 1.6 billion and it employs over 4,000 people. www.hiabgroup.com